Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the...
Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the...
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Thursday, August 7, 2025
 
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Search Engine Roundtable
Google Ads On If Negative Keywords Train Smart Bidding
Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
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Social Media Today
Snapchat’s Facing Some Major Challenges Based on its Q2 Performance Numbers
The latest performance report from Snapchat includes some notes of concern.
 
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Marketing Dive
Why Kellanova’s snack brands inked first sports deal as a group
Ahead of the 2026 FIFA World Cup, the Cheez-It and Pop-Tarts marketer has teamed with U.S. Soccer, the governing body for MLS and the NWSL.
 
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Hubspot
Marketing without the cringe: Jayde Powell on Gen Z audiences
I am “just threw out my back while turning to adjust my seatbelt” years old, so I was especially excited to talk to Jayde Powell, who’s made a name for herself as a bit of a Gen Z whisperer.
 
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Adweek
Week of July 28 Evening News Ratings: Gains Across the Board
CBS Evening News had an even greater week as it was up double digits in the Adults 25-54 demo.
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Adweek
Call for Nominations: 2025 ADWEEK Tech Stack Awards
The ADWEEK Tech Stack Awards is a new program honoring the companies behind 2025’s most groundbreaking product and platform launches that have driven proven revenue impact in marketing, advertising, and […]
 
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Marketing Dive
How Carl’s Jr. built on big game success with social star Alix Earle
The fast-food chain has featured the TikTok personality in a series of campaigns that harken back to the racy ads it ran over a decade ago.
 
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Search Engine Roundtable
Google Ads Updates EU Political Content Policy For September 2025
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
 
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Digiday
Academia-industry partnership eyes talent development in AI-centric creative economy
For leaders managing creative teams or seeking out talent in fields including media, entertainment, fashion and design, the initiative promises critical AI insights.
 
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Seth's Blog
The table of contents (and the index)
Seth Godin's Blog on marketing, tribes and respect
 
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CMSWire
How the Vitamin Shoppe’s Tech Team Built a Composable CX
Director Yuman Chan shares how a phased architecture rollout set the stage for agility, omnichannel harmony and real personalization.Continue reading...
 
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Social Media Today
TikTok Launches Donation Sticker to Support MrBeast’s ‘Team Water’ Initiative
The project aims to raise $40 million for sustainable water projects.
 
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EVENTS & LIVE TRAINING