If July’s most‑saved emails were characters in a summer movie, they’d be the swoon-worthy lead who says things like “we’re real people, not faceless logos,” right before peeling off their flannel shirt to chop wood and cry in a barn. These emails emotionally lured us in like Noah building that house in The Notebook: shirtless, against your parents’ wishes, and with way too much carpentry skill for one person.

These emails had main character energy. They had dramatic backlighting. They had a production value of someone yelling “Quiet on set!” while a prop designer sprinted in with a last-minute archway and the costume team tacked on one final green accent like their careers (and personal identities) depended on it.

You know, the kind of set where the intern spills coffee on the director’s lap and everyone stops breathing. But instead of yelling, the director just smiles and says, “No worries. I’ve wanted to change my pants for four days.” And everyone laughs. Laughed because it was true. Those pants were a smelly, polyester cry for help. But the genius director? The genius didn’t stop. Not for hygiene. Not for dignity. Not for anything.

Just like these emails.

Anyway, it was that kind of month. So if your inbox felt unusually theatrical in July, no—you weren’t imagining it. (Unless you were imagining the entire film set, the flannel, the coffee incident, and the director who’d been marinating in determination. In which case… congrats. You may be more committed to July email trend analogies than we are.)

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Found in Tubi's re-engagement email

Thanks for reading and learning since you joined on 2023-01-19!

- Mike and the rest of the RGE team.