Meta’s Superintelligence is CEO Mark Zuckerberg’s latest vision: AI that surpasses human cognitive ability. Advertisers say it’s already being touted in conversations with their Meta reps.
Additional coverage:
- The Trade Desk posted Q2 revenues of $694 million, up 19% year-on-year, beating analysts’ earlier expectations, with The Trade Desk also naming a new chief financial officer, Alex Kayyal, and board member Omar Tawakol.
- Google's recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here's a guide on how to spot the spin.
- Generative AI tools promise economies of scale for small creative agency teams. Good news for indie shops struggling to find some breathing room on the bottom line – until clients begin expecting those savings to be passed along.
- Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots.
- Our most-read story this week: As brands move faster and spend more on creator marketing, creators are gaining both the confidence and the opportunity to raise their rates significantly — sometimes by 100 percent.
- ICYMI: As creator fees rise, marketers are confused over what to pay.
- From sister site, Glossy: E.l.f Beauty CEO sees opportunity to ‘more than double’ the business with international expansion.
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Ivy Liu
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The details vary but the overarching message is consistent: Meta’s reps are charged with bringing Zuckerberg’s latest vision to life.
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howdy!
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The DSP also names new CFO Alex Kayyal, and names Omar Tawakol as board member to underline AI capabilities.
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The next phase of identity is about extending investments beyond marketing to span across departments. Composability is how that happens.
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Google’s recent claim that AI Overviews is good for publishers struck a nerve. But platforms often use this playbook. Here’s a guide on how to spot the spin.
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When brands advertise on sites or apps that don’t sell their products, they gain access to fresh audiences and smarter targeting, unlocking new revenue streams for publishers.
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Indies are weighing up the pros and cons of output-based pricing as gen AI usage alters the cost of creative.
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The differences between younger Gen Z (ages 13-14) and older Gen Z (ages 17-18) offer hints about how Gen Alpha may shop in the future.
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Some brands, particularly small businesses, are laying off customer service agents or scaling back outsourced call center contracts in favor of AI chatbots.
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howdy!
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On its Q2 earnings call, CEO Michael Barrett states that aping OpenX’s legal case could ‘have merit.’
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