Tech Brew // Morning Brew // Update
The state of the solar industry.

It’s Friday. These days, “uncertainty” and “disruption” are common in many sectors, but green tech’s been hit particularly hard. Amid the loss of federal tax credits for solar power, Tech Brew’s Tricia Crimmins talked with people in the solar industry about how it’ll fare moving forward.

In today’s edition:

Tricia Crimmins, Patrick Kulp, Jordyn Grzelewski, Annie Saunders

GREEN TECH

A house with solar panels on the roof over $100 bill next to the US capital building

Brittany Holloway-Brown

The solar industry is disappointed: After months of lobbying Congress to preserve clean energy tax credits for solar power, the “One Big Beautiful Bill Act,” which President Trump signed last month, phases out tax credits for investment in and production of solar power.

The 2022 Inflation Reduction Act granted subsidies for solar projects that started construction before 2033. Under Trump’s budget bill, those credits will only be available for projects that commence construction within the next year or are in service before the end of 2027.

Brendan Bell, COO and managing director of clean energy firm Aligned Climate Capital, told Tech Brew that the policy changes are bad for the climate and the US economy.

“All of the manufacturing that had come to the US to support these new rules—which was creating jobs in places that haven’t had jobs in a long time, creating an economic industrial base here in the US—that’s gone,” he said. “If there’s anything that is most disastrous about this, it is, there is no longer a reason to have a solar manufacturing plant in the United States.”

Keep reading here.—TC

Together With Indeed

AI

AI in retail

Marco Marca/Getty Images

Most retailers are still adding AI to their carts.

A survey from customer data platform Amperity found that 58% of retailers expect to increase AI investments in the next 12 months. And 26% of the 1,000 retail professionals polled also believe that AI will increase their organization’s headcount rather than slashing it (20%).

But the numbers also show that some retailers may be facing a familiar struggle. Like other adoption reports find, dabbling with AI experimentation is easy (a third of respondents said their companies are either still in this stage or not using AI at all), and regular use around the office is also doable (two-thirds said their orgs used it at least weekly). But full-scale implementations? That can sometimes be more elusive (only 16% said their businesses had fully adopted AI across multiple business units).

Retailers are also perhaps warier about using AI in customer-facing applications—only 43% of respondents said their organizations were doing so.

Keep reading here.—PK

FUTURE OF TRAVEL

Symbols representing electric vehicles and a red baseball hat.

Anna Kim

Predictions of a hot sales summer for EVs before federal incentives go away appear to be coming true.

Thanks to President Donald Trump’s tax and budget bill, the $7,500 tax credit on new EVs and a $4,000 tax credit for used EVs will soon sunset. Industry sales reports for July suggest that consumers are, in fact, rushing to get deals on EVs while they still can.

“The EV market is experiencing a sharp uptick in demand as consumers rush to take advantage of the $7,500 federal incentive before it expires Sept. 30,” Tyson Jominy, SVP of data and analytics at JD Power, said in a statement. “July marks the first month of this surge, with EVs projected to hit 10.9% retail share, up 1.9 percentage points from June. It’s also the first time this year that the segment has reached double digits.”

Keep reading here.—JG

Together With Atlassian

BITS AND BYTES

Stat: 6.1%. That’s how much Tesla’s share price fell in the two trading days after its first public test of the Robotaxi, Reuters reported in a story about shareholders suing Tesla and its CEO, Elon Musk. The shareholders “accused them of securities fraud for concealing the significant risk that the company's self-driving vehicles, including the Robotaxi, were dangerous.”

Quote: “The suspicion is that Elon Musk became so synonymous with EVs in the US that perceptions of him affected the entire class of vehicles.”—Alexandra Flores, a Williams College psychologist and lead author of a study that found, as The Guardian reported, that “US liberals have become so disgusted with Tesla since Elon Musk’s rightward turn that they are now not only far less likely to purchase the car brand but also less willing to buy any type of electric car.”

Read: SEO is dead. Say hello to GEO (New York)

Now hiring: Roles like “AI ethicist” and “responsible AI lead” are trending across industries, according to Indeed Hiring Lab. Read up on what the rise of responsible AI could mean for the future of work.*

*A message from our sponsor.

COOL CONSUMER TECH

Bee AI bracelet

Bee

Usually, we write about the business of tech. Here, we highlight the *tech* of tech.

The bangles: Would you wrap AI around your wrist? Amazon and Meta think you just may. Both Big Tech giants are rolling out AI wristbands, Retail Brew notes.

As advertised? AI-aided “surveillance pricing” could change what consumers pay based on a variety of metrics: the user’s location, a phone’s battery life, even the time of day. The Markup reports on a California legislator’s bill to limit the practice.

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