The complexity of turning a new drug into a successful asset remains a hurdle even beyond FDA approval. Explore why nailing the launch of new medicines has become increasingly critical in
this Trendline.
Dr. Vinay Prasad’s brief and tumultuous tenure inside the FDA may not be over. Days after the CBER director abruptly departed, FDA Commissioner Dr. Marty Makary told reporters he wants Prasad back.
For gene therapy developers, there’s a lot on the line. Before leaving the agency, Prasad led a contentious standoff with Sarepta Therapeutics amid safety concerns for its gene therapies and multiple patients deaths. His quick move to briefly yank a Sarepta DMD gene therapy off the market harkened back to past criticisms he levied against the FDA for approving some gene therapies too quickly.
Analysts expressed hope that a new CBER director could reignite a more favorable regulatory climate for gene therapies, many of which are already facing challenges on the market. But if Prasad returns, or a more hardliner takes his former post, those struggles could continue.
Today, we’re looking at the speedbumps hampering growth for approved gene therapies and at how Ferring Pharmaceuticals hopes to buck that trend by building off a strong launch.
Tell your brand’s story. Secure prime ad placements. Generate qualified leads. Reach your marketing goals with PharmaVoice’s audience of over 132,500 decision makers. Learn more.
The rundown from yesterday
Yesterday, we looked at how AstraZeneca has targeted one specific mutation to build a lung cancer franchise.
Biosimilar manufacturers face pressure to optimize processes and control costs. Discover strategies to boost efficiency and competitiveness in biopharma production in this webinar.