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AUGUST 27, 2025 |
Kick off the 2026 planning season with top marketers, brand leaders, and EMARKETER’s sought-after analysts on September 9 in New York City at EMARKETER Summit—a future-focused event designed to help you navigate the next five years of marketing and advertising. Request your tickets now. |
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Which QSR has partnered with dog brand Bark on a line of dog toys? |
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A) Taco Bell B) Raising Cane’s C) McDonald’s D) Dunkin’ |
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Was this email forwarded to you? Sign up here. | | | |
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TOP STORY |
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LinkedIn is scaling its BrandLink program with new creator-led shows and marquee publisher partnerships aimed at B2B engagement. AT&T Business, IBM, SAP, and ServiceNow will anchor the launch of Shows by LinkedIn, joined by publishers including BBC Studios, TED, The Economist, and Vox Media. |
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Zooming out: Since rebranding from the Wire Program in May, BrandLink has grown quickly. |
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IN THE NEWS |
Google debuts loyalty perks for retail ads ahead of holiday season. Google is enhancing its retail ad products with new loyalty-driven personalization features. Read online |
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Other headlines: |
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Advertisers are under pressure as legacy news faces mounting political scrutiny. Legacy news is facing mounting threats after President Trump suggested on Truth Social that ABC and NBC could have their broadcast licenses revoked. Read online
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Churn threatens SVOD’s sports ad growth. As the NFL season approaches and digital video becomes a sports destination, fans are looking to new streaming services to stay caught up—and 35% are planning to subscribe to a new service to watch fall and winter sports, per CivicScience data. Read online | | | |
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ANALYSIS |
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As Walmart celebrates its 63rd birthday this year, the retail giant continues to differentiate itself through data capabilities, technological innovation, and a willingness to experiment with new strategies. |
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"I think they're at this intersection of so many different categories, all in one place," said our analyst Suzy Davidkhanian on a recent episode of the "Behind the Numbers: Reimagining Retail," highlighting Walmart's comprehensive approach to retail that spans from grocery to fashion to financial services. |
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PODCAST |
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On today's episode, we discuss the unofficial list of the most interesting retailers for the month of August, including Rare Beauty, Walmart, and Anthropologie. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts. Follow us on Instagram. “Behind the Numbers” is made possible by Awin. |
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