The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move...
The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move...
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Wednesday, August 27, 2025
 
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Marketing Dive
H&R Block doubles down on social marketing amid modernization push
The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.
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Journal of Consumer Research Advance Access
Fairness Perceptions in Demographic Targeting
AbstractDeciding which customer segment(s) to serve, or targeting, is a cornerstone of marketing strategy.
 
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Adweek
Estée Lauder’s Digital Evolution and Reimagining Prestige for the Modern Consumer
Amber English on entering Amazon and organizational transformation.
 
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Contently
Reddit’s Resurgence: How the Internet’s Toughest Crowd Became AI’s Favorite Source
It usually starts the same way: A well-meaning marketing manager thinks they’ve found the perfect audience for their new product...
 
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Click Funnels
Why Funnels Work for Stay-at-Home Moms
 
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ON-DEMAND TRAINING
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American Marketing Association
Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

 
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American Marketing Association
AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

 
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Adweek
Javier Morgado Joins Tegna as VP of Content
Morgado last worked at CNN as an executive producer.
 
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Seth's Blog
Mirrors and hats
Seth Godin's Blog on marketing, tribes and respect
 
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Chief Marketer
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden...
 
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Marketing Tech
LinkedIn expands video ads as Gen Z reshapes the platform
LinkedIn is widening its video ads programme, adding more publishers and creator-led content to attract marketers.
 
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Social Media Today
Where AI Gets Its Facts [Infographic]
As more and more people turn to AI chatbots to get answers to their queries (whether they specifically set out to or not), it’s worth taking note of …
 
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Search Engine Roundtable
Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals
To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.
 
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Neil Patel
GEO vs SEO: Understanding the Differences
If you have been working in digital marketing, you already know how much hinges on showing up in search. For years, SEO has been the way to get there.
 
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EVENTS & LIVE TRAINING
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