Isaac Hetzroni—or as he’s known to his more than 500,000 social media followers, The Sourcing Guy—may only be in his 20s, but he’s got decades of supply chain experience. As a kid in Canada, his family owned a dancewear apparel company and he essentially grew up in a factory, learning the intricacies of fabrics and apparel production, he told Retail Brew. Then, when his father moved into electronics manufacturing in China, he, too, traveled to the factory there, developing an “unbelievable fascination” with manufacturing. In college, he started his own gig making merch sourced abroad and brought in more than $1 million in revenue. Aiming to diversify this supply chain amid the onset of Covid-19, he toured, and began posting content about overseas factories from Turkey to Thailand. But he’s gained the most traction in the last year, as tariffs have “made sourcing and supply chain sexy,” Hetzroni said. As tariffs have sent brands scrambling to save their margins, global supply chain expertise has not only become a coveted skill in the retail industry, but also, more surprisingly, a viral topic on social media, as Chinese manufacturers piqued consumers’ interest this spring by sharing the behind-the-scenes of where consumer products are made—even if many of those claims were misleading. With The Sourcing Guy and his own sourcing agency, Imprint Genius, Hetzroni said he’s capitalizing on both, en route to helping build a “unified global economy through manufacturing.” Read more on Retail Brew.—EC | 
