AbstractDeciding which customer segment(s) to serve, or targeting, is a cornerstone of marketing...

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Wednesday, August 27, 2025

Journal of Consumer Research Advance Access

Fairness Perceptions in Demographic Targeting

AbstractDeciding which customer segment(s) to serve, or targeting, is a cornerstone of marketing strategy.

Search Engine Roundtable

Daily Search Forum Recap: August 26, 2025

Here is a recap of what happened in the search forums today...

Marketing Dive

H&R Block doubles down on social marketing amid modernization push

The tax-preparation firm is uniting its social creative and media duties under VaynerMedia, a move it says will enable more agility and performance.

Marketing Dive

BetMGM’s CMO on how its brand repositioning unites gaming, entertainment

To separate from the pack, the sports-betting platform is launching a Las Vegas-inspired brand refresh with ads starring Jon Hamm.

Adweek

Estée Lauder’s Digital Evolution and Reimagining Prestige for the Modern Consumer

Amber English on entering Amazon and organizational transformation.

ON-DEMAND TRAINING

American Marketing Association

Brand Strategy 101

Learn how brand commitment, brand voice, design and implementation create the impactful brand strategy you need.

American Marketing Association

AI Skills and Trends for 2025

Digital communications and generative AI are in a constant state of flux. Traditional media continue to shrink and marketers must learn to adapt to the paid, earned, shared, and owned landscape. But what new developments are on the horizon and how will they alter your workflow and customer relationships?

Neil Patel

GEO vs SEO: Understanding the Differences

If you have been working in digital marketing, you already know how much hinges on showing up in search. For years, SEO has been the way to get there.

Adweek

Uber Drives Home the Power of Showing Up in New ‘On Our Way’ Ad

Uber is back with the next chapter of its “On Our Way” campaign. The endearing 60-second ad debuted Tuesday (August 26) and underscores how Uber always shows up in moments […]

Chief Marketer

AI Bots: Identifying and Defending Your Brand

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Chief Marketer

How Nokia Created a Midsummer Forest for its Booth at DTW Ignite

At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden...

Social Media Today

Meta Partners with Midjourney to Improve Visual Generation Elements

The partnership could give Meta's visual AI tools a boost.

Search Engine Roundtable

Dos and Don'ts Of Microsoft Advertising Suspensions & Appeals

To those of you who run advertising campaigns with Microsoft Advertising to show ads on Bing and other Microsoft properties, here are the dos and don'ts of handling suspensions and appeals.

Digiday

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

This week’s Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

EVENTS & LIVE TRAINING

American Marketing Association