Consumer Technology Association SmartBrief
Topcat fashions a UGC Roblox success story
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August 27, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
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Today's Digital Pulse
 
Apple announces Sept. 9 reveal for iPhone 17
The iPhone 17 lineup could swap an Air for a Plus and expand the base model's screen, sources say ahead of Apple's Sept. 9 reveal. Experts also predict updates to the Apple Watch and AirPods.
Full Story: TechCrunch (tiered subscription model) (8/26)
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Transforming Retail With FWA
Retailers are deploying innovative technologies to improve customer experiences. This paper explores challenges in retail and how fixed wireless access (FWA) offers the infrastructure needed to support innovation.
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Smart Home
 
YouTube brings NFL fans multiview upgrades
 
NEW ORLEANS, LOUISIANA - AUGUST 23: A detail of the NFL shield logo painted on the turf field for a preseason game between the New Orleans Saints and the Denver Broncos at the Caesars Superdome on August 23, 2025 in New Orleans, Louisiana. (Photo by Derick E. Hingle/Getty Images)
(Derick E. Hingle/Getty Images)
YouTube is introducing a month-to-month subscription option for the NFL Sunday Ticket. The plan is priced at $85 per month for new users of YouTube TV, $115 for existing subscribers and $145 for those watching on YouTube via the web. The service will also start to expand its multiview options to give users more combinations of local and national games.
Full Story: Front Office Sports (8/26), Deadline Hollywood (8/26)
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Wyze 4K cam tracks tails, trespassers alike
The Verge (8/26)
 
 
Rest assured by boosting privacy in smart bedrooms
Lifewire (8/26)
 
 
Upgraded Nest lineup still feels like home
Engadget (8/25)
 
Access Now: Smartphone-to-Device Connectivity Study
Wireless connectivity is foundational to consumers' daily lives. Explore CTA's newest report to uncover what consumers are looking for when wirelessly connecting their smartphone to other devices. Access now — complimentary for CTA members.
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Wireless
 
Pixel 10 leads the pack with Android security features
The Pixel 10 sets itself apart by offering users immediate access to the latest Android 16 and its advanced security features, thanks to Google's control over both hardware and firmware. This seamless integration allows Pixel owners to benefit from new features like Advanced Protection Mode and timely security patches, giving them a clear advantage over other Android users who face delays from third-party manufacturers.
Full Story: Forbes (tiered subscription model) (8/24)
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Apple brings Touch ID back into the fold
Engadget (8/25)
 
 
Chipolo trackers keep tabs on tech even on silent mode
Engadget (8/27)
 
 
 
 
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Tech News
 
Leak: AMD's Zen 6 CPUs arriving in 2027
A leaked road map from a Spanish laptop maker suggests that Advanced Micro Devices' Zen 6 processors could arrive in 2027, with the "Gator Range" for high-end and gaming laptops and the "Medusa Point" and "Medusa Baby" for premium and mainstream segments. The road map also shows that AMD will continue to use Zen 2 for entry-level laptops and Zen 5 for premium laptops next year.
Full Story: Tom's Hardware (8/25)
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Instagram intros feature to help college students connect
TechCrunch (tiered subscription model) (8/26)
 
 
Google Translate rolls language lessons into its wheelhouse
Digital Trends (8/26)
 
 
Libby’s AI inspires bookworms to uncover new reads
TechCrunch (tiered subscription model) (8/26)
 
 
 
 
Retail Trends
 
Topcat fashions a UGC Roblox success story
 
CHONGQING, CHINA - JULY 29: In this photo illustration, a person holds a smartphone displaying the logo of Roblox Corporation (NYSE: RBLX), a global online gaming and game creation platform, with the company's branding visible in the background, on July 29, 2025 in Chongqing, China. (Photo illustration by Cheng Xin/Getty Images)
(Cheng Xin/Getty Images)
Topcat has become one of the biggest sellers of user-generated content on Roblox, selling over 1 million virtual clothing items in July alone. Founder Philipp Batura shifted from game development to fashion after noticing a demand for realistic apparel among older users. "We publish one to three new items a day," Batura says. "That consistency, and a structured process driven by trend analysis, is what allowed us to grow 1,500 percent over the past year."
Full Story: Forbes (tiered subscription model) (8/26)
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