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(Cheng Xin/Getty Images) |
Topcat has become one of the biggest sellers of user-generated content on Roblox, selling over 1 million virtual clothing items in July alone. Founder Philipp Batura shifted from game development to fashion after noticing a demand for realistic apparel among older users. "We publish one to three new items a day," Batura says. "That consistency, and a structured process driven by trend analysis, is what allowed us to grow 1,500 percent over the past year."
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