The Love Hypothesis, Explained Why the film adaptation of a Star Wars fanfic turned romance novel is all over your “For You” page — and how it links back to Pride & Prejudice.

By Margaret Hartmann

Photo-Illustration: by The Cut; Photos: Getty Images, Retailer

It is a truth universally acknowledged that nothing encapsulates today’s weird cultural landscape better than The Love Hypothesis. If you are one of the nearly 68 million TikTok users who recently watched, liked, or shared a video of a tall guy scooping a lady up with one arm to Beyoncé’s “All Night,” you may have already unwittingly become part of the marketing campaign.

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