As the arms race between newsletter platforms heats up, Substack community features like co-streaming and recommendations have convinced some writers to make the jump.
Additional coverage:
- By the charts: How the industry adopted AI
- Publishers are cautiously optimistic about Perplexity's new revenue share model, but remain concerned about issues of adoption, payment terms and transparency. (This story is a Digiday+ member benefit. For full access, consider subscribing).
- Confessions: an indie agency exec talks us through the collapse of their agency, after its founder and creative figurehead became convinced that generative AI tools would provide a silver bullet solution for existential business threats.
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- The digital landscape is flooded with content, creating a challenge for brands to provide effective customer experiences. But leveraging technology like AI and composable CMS can help marketers deliver personalized experiences. Sponsored by Contentful.
- Marketers using a connected campaign approach can meet demands for personalized, high-performing campaigns. A unified campaign builds addressable audiences on a strong identity foundation, activates them precisely across channels and measures impact in
real-time. Sponsored by Experian Marketing Services.
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Top Stories
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Ivy Liu
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The fact that some writers are joining Substack for its community tools does not represent a mass exodus from other newsletter services, but Substack’s ongoing efforts to win over creators by becoming more of a community platform and less of a newsletter delivery service are successfully winning over some writers who value being part of a vibrant creative community.
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Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.
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Leaders from EssilorLuxottica and Davis Elen share insights into how they use interactive video to enhance consumer engagement and boost campaign efficiency in this on-demand video.
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Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
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Non-endemic commerce media is a performance-driven growth channel that gives brands access to incremental audiences and measurable results. It places ads for complementary products in environments where they aren't sold. Read the guide.
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One creative exec’s cautionary tale of a founder obsessed with silver bullets — and an agency that ultimately went out of business because of it.
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As CTV matures, marketers are looking more critically at reach and frequency to improve outcomes and reduce waste.
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Platforms’ livestreaming push has highlighted an underlying divide in the community of livestreaming creators.
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Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.
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