TODAY I WILL:  

Celebrate myself—no milestone required.

From flip-flop etiquette to brain-boosting hobbies, we’ll discuss it all at the US Open Finals Fan Fest.  

• The US Open Finals Fan Fest is back September 6-7, and it’s bigger than ever. Text your besties, lock in your tickets, and get ready for two days of tennis, Blue Carpet looks, and more.*

• Lana Del Rey's new album cover certainly caught our attention.

• Do you adhere to flip-flop etiquette?

• Lili Reinhart is heating up #Booktok.

• Keeping your brain young? Doctors say the secret is trying something new.

We’re in our financial wellness era.

You might think of self-care as something that’s totally unrelated to your bank account, but Brittany Greene, Head of Community at Self Financial, thinks we should reframe. According to her, “It’s about creating habits that lower stress, boost confidence, and help you feel in control of your finances.” She shared her tips to make financial self-care a daily habit with The Newsette, below:

1. Schedule money dates with yourself. The purpose of a money date is to set aside time to review your accounts and understand where your money is going. When I’m preparing or looking over a budget, I have candles lit, a tasty drink in hand, and my bank statements spread out in front of me. I also keep gratitude top of mind when I evaluate my spending. I’m grateful that I’m able to set aside some extra cash for a savings fund, or even acknowledge the joy in covering the basic expenses like rent.

2. Set small, achievable goals: If my goal is to build my credit, I’m going to look for tools like Self’s Credit Builder Account, which enables you to build credit by making consistent, on-time payments while also building savings. It’s progress that adds up.

3. Prioritize consistency over perfection. Building habits over time helps you learn how to feel safe and confident in your money choices.

4. Celebrate the wins: Every step counts towards financial wellness. Whether it’s paying your bills on time, keeping your credit utilization low, or sticking to your spending plan, acknowledge and celebrate these milestones as they bring you closer to your financial goals.

Table for One, Please

Solo dining is no longer a sign of being lonely—it’s officially self-care. According to new data from Lightspeed, 55% of people now dine out alone by choice, up from 45% last year. One-third see it as a way to recharge, while 30% say it’s the best way to explore new spots. And what do they do while eating solo? A mix of people-watching (37%) and scrolling (24%). For restaurants, that means rethinking the one-top experience—creating spaces that feel just as welcoming for a party of one as a group of six.

To top it off, adults are keeping it playful at mealtime. Nearly half (44%) are opting for kids’ menu staples, from chicken tenders to mac and cheese, thanks to smaller portions, simpler flavors, and budget-friendly prices. What was once an afterthought section of the menu is becoming a smart (and nostalgic) choice for grown-ups who want comfort food without the oversized entrée price tag.

The bottom line: Diners are confident in what they want, and restaurants that adapt—whether with single-seater setups or adult-friendly kids’ meals—are the ones most likely to win.

Be honest: Are you ordering off the kids’ menu?

As the co-founder of O Positiv, Brianna Bitton isn’t afraid to challenge the status quo—especially when it comes to women’s health. From launching the first-ever PMS gummy to championing conversations around libido and vaginal wellness, she’s built a brand rooted in breaking taboos with science-backed solutions and a whole lot of personality.

This week, Brianna launched the bold Wet Girl Summer campaign in New York, pushing the conversation even further. We sat down with her to talk about how she started the company with her brother, the power of playful branding, and why normalizing sexual wellness isn’t just a business move—it’s personal.

You started O Positiv with your brother—how has building this company as a sibling duo shaped the journey?

It has been such a special journey building O Positiv with my brother, Bobby. Our skill sets really complement each other, with me being more creative and Bobby bringing the operational and strategic focus. Working with your brother also comes with a built-in level of trust and an understanding of each other's communication styles, which makes navigating any challenge much smoother.

What’s been your biggest “ah-ha” moment since launching the brand?

After the success of our first product, the FLO PMS Gummy Vitamin, we realized just how strong the need was for women’s health products that are science-backed, taste good, and are truly effective. At that time, most solutions were reactive responses to PMS and period pain, and we created a proactive approach. FLO laid the foundation for us to expand and create a full lineup of solutions across menstrual, vaginal, skin, digestive, and menopausal health.