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AUGUST 28, 2025 |
Today, you can lock in your seat at EMARKETER’s Future of Digital Summit for $200 off. Don’t wait—this $200 off code is valid for one day only. Use code: LDW200 at checkout. |
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Which of the following brands is partnering with Travis Kelce for its back-to-school campaign? |
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A) American Eagle B) Abercrombie C) Grammarly D) Ralph Lauren |
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TOP STORY |
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Recently, analysts have noted several indicators that point to streaming finally overtaking traditional linear television. |
"YouTube has been at the top of Nielsen Gauge's index of the most watched sources of entertainment on streaming or linear for the past several months," said our analyst Paul Verna on a recent episode of "Behind the Numbers." "It's the first time this has happened consistently." |
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IN THE NEWS |
As its streaming services struggle, Apple turns to radio for growth. Apple is partnering with digital platform TuneIn to strengthen its radio reach and better compete with Spotify, per the Wall Street Journal. Read online |
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Other headlines: |
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Amazon’s Upfront growth driven by Prime Video’s sports push. Amazon closed its second annual Upfronts with “significant growth” across independent agencies and holding companies, per Adweek. Read online
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Instagram wants to attract the next generation of college students. Instagram launched a feature that allows college students to display their class schedule on their profiles in a bid to make inroads with young consumers—days after TikTok released a similar tool. Read online
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ANALYSIS |
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QSRs are in a tough spot. The restaurant industry had monthly traffic growth in just one of the 12 months through May, according to Black Box Intelligence data cited by CNBC. |
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Fewer diners means fewer sales—only 43% of restaurant brands tracked by Black Box reported same-store sales growth in May.
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The National Restaurant Association offered a slightly rosier perspective, with 52% of operators reporting an uptick in same-store sales in May—the first majority gain since January. |
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PODCAST |
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In this episode, Drew Neisser, CEO and founder of CMO Huddles, joins us to discuss how AI Overviews are impacting search behavior, potential new business models for the internet, and how “AI slop” might affect consumers' time on the web. Tune in on Apple Podcasts, Spotify, YouTube, or wherever you listen to podcasts.
Follow us on Instagram.“Behind the Numbers” is made possible by Awin. | | |
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