Today, you can lock in your seat at EMARKETER’s Future of Digital Summit for $200 off. Don’t wait—this $200 off code is valid for one day only. Use code: LDW200 at checkout. |
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AUGUST 28, 2025 |
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True or false? Less than 30% of US consumers have not ever purchased a refurbished technology product and have no interest in it. |
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TOP STORY |
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Historically, search engines and social platforms acted as gateways, linking to other sites for consumers to continue reading, researching, or shopping. Now, those platforms are answering queries directly within their own ecosystems, resulting in a “zero-click search.” |
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For ecommerce retailers, zero-click means fewer opportunities to capture traffic, collect data, and interact with customers on their own sites. But not all hope is lost. |
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By rethinking how and where they engage with shoppers online, here are four ways online retailers can thrive in a zero-click world. |
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IN THE NEWS |
GenAI retail traffic surges 4,700%, reshaping the path to purchase. 38% of US consumers have used genAI for shopping, and another 52% plan to do so this year. Read online |
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Other headlines: |
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Kohl’s delivers earnings beat but can’t stop sales slide. Kohl’s reported a better-than-expected Q2 profit as it controlled expenses and reintroduced phased-out product assortments, hinting at early signs of traction despite sales declines. Read online
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Younger Gen Z consumers are driven to purchase by social video. A Precise TV study revealed key habits for younger Gen Z consumers ages 13 to 17—emphasizing that short-form and digital video are leading the way. Read online
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Fanatics takes a big swing at commerce media. Fanatics launched Fanatics Advertising, a division that will oversee the company’s ad and brand partnership strategy across its commerce, collectibles, gaming, and events businesses. Read online | | | |
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ANALYSIS |
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Small- and medium-size businesses (SMBs) are increasingly relying on social media as a key marketing tool—but over half are struggling to keep up with the rapidly evolving landscape, per Verizon’s 2025 State of Small Business report. |
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Over three-quarters of small business leaders state that using social media has made a positive impact on their business—but 56% find it difficult to prioritize social media use, and 54% struggle to produce enough content to support multiple social media channels. |
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