Aug. 28 - Bud Light’s ‘90s-style infomercial | TikTok spotlights influence on music

TikTok spotlights its influence on music culture for global campaign; Archer’s first national ad campaign pledges to ‘Stick to Real’; How Celsius is building on brand campaign success with college football

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Daily Dive

Aug. 28, 2025 | Today’s news and insights for marketing leaders

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Bud Light touts ultimate tailgating machine with ‘90s-style infomercial

The brewer teamed with Traeger Grills for a keg-meets-grill creation that features in a social spot starring NFL players Baker Mayfield and George Kittle.

TikTok spotlights its influence on music culture for global campaign

“See Where Music Takes You” includes a spot set to “Love Me Not,” the hit song by Ravyn Lenae, whose success on TikTok helped launch her career.

Archer’s first national ad campaign pledges to ‘Stick to Real’

The meat snack maker founded in 1977 is building off an extensive brand refresh and 90% surge in sales with ads that challenge modern absurdity.

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How Celsius is building on brand campaign success with college football

CMO Kyle Watson explains how the energy drink is stepping up NIL efforts as part of a “Live. Fit. Go” effort that kicked off in June.

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