Why 'KPop Demon Hunters' Is a Netflix Viewership Unicorn

By Loree Seitz

Two months after “KPop Demon Hunters” debuted on Netflix, the animated action musical remains the streamer’s biggest title, even surpassing “Red Notice” to become the streamer’s most-watched English-language movie of all time.

With 236 million total views, the film’s climb to the top has been slow but steady. It also reflects what’s unique about the title, in a way that indicates why there’s no sign the phenomenon is anywhere near over.