August 28, 2025  |  SIGN UP

PRESENTED BY

 
Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

It’s a question posed on the Digiday Podcast — while generative AI technologies can make it easier for brands to take their marketing in-house, the tech can also be complicated and costly. By the way, If you need a refresher on what AI agents are, we updated our WTF explainer with a video.

In addition:

  • Confessions: One marketer says brands are misusing creator content
  • Creator economy update: Blue Apron moves influencer marketing in-house
  • RMN update: Ace Hardware believes its RMN can be a late-stage competitor

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Top stories

 
 

GENERATIVE AI

Is AI undermining agencies’ client relationships or reinforcing agencies’ roles?

This Digiday Podcast features a discussion with Digiday editors Seb Joseph and Michael Bürgi about how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access.

WTF SERIES

Video: WTF are AI agents?

Despite so much use of the A-word, it's still early for AI agent adoption, meaning marketers should ask what agents are for, how they’re made, what they do, what they might do — and what they can’t do — including potential reputational risks. 

SPONSORED BY SIMPLI.FI

How marketers are combining AI optimization with human oversight

Automation handles micro-adjustments at speed and scale, but human judgment is still vital for marketers navigating constant market shifts. This hybrid approach ensures precision as well as creative and strategic alignment across complex campaigns.

THE CREATOR ECONOMY

Confessions of an influencer marketer on brands misusing creator content

While most brands do the right thing, there are still the odd few which try to cut corners, or, (more worryingly) think the same rules don't apply to them.

A MESSAGE FROM TATARI

Forward 2025: Free marketing strategy conference

The acquisition landscape is shifting fast — algorithms change, channels plateau and Gen Z’s discovery habits are rewriting the rules.

On Sept. 4 in New York, join Forward 2025 by Tatari, a free, half-day conference built for retail and e-commerce marketers wanting to scale smarter.

Hear from the CEOs of Reddit and AppLovin, and Poppi’s co-founder, plus brand panels that will explore how marketers use convergent TV to drive full-funnel outcomes, from Amazon sales and retail lift to halo effects on search and social.

Wrap up with a rooftop happy hour alongside speakers and peers. Seats are free, but going fast.

RSVP here

 
 

THE CREATOR ECONOMY

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy

Blue Apron has brought its influencer marketing in-house, part of a broader push to streamline operations following its $103 million acquisition by Wonder Group in 2023.

RETAIL MEDIA REWRITTEN

Why Ace Hardware believes its RMN can be a late-stage competitor — without 'homegrowing anything'

Ace Hardware is the latest to chase retail media dollars with the launch of RedVest Media, betting that its hyper-local footprint can carve out a slice of the ad pie—even as a latecomer.

SPONSORED BY CONTENTFUL

Why content should be recognized as a valuable business asset

In a world flooded with digital content, many brands struggle to deliver effective customer experiences. They face obstacles in content consistency, personalization, measurement and speed. The path from chaos to control lies in recognizing content as a strategic business asset and embracing a holistic approach to its management. 

 
 

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