PYMNTS' recent "How People Pay: Consumer Preference for Connected Technology" report reveals that while most US households own multiple connected devices, consumers fall into three groups based on how deeply they engage with tech. Basic Tech users (41%) favor essentials, Mainstream Tech users (49%) embrace more devices and online shopping, and Connected Tech enthusiasts (10%) integrate a wide array of smart gadgets into daily life. Younger generations, especially millennials and those in-between generations, are far more likely than baby boomers to be heavy adopters, using multiple devices and digital payment methods that are increasingly shaping shopping habits, with income also being a key factor in the divide.

Streaming services are experimenting with variable ad loads, unlike linear TV's fixed levels, to balance viewer retention with revenue. Services use AI to optimize ad placement based on content type and viewer behavior as well as cohort-based customization to offer new users lighter ad experiences while long-term viewers see more consistent ad breaks.

Apple is partnering with TuneIn to make its six curated radio stations available globally on connected cars and home speakers, reaching TuneIn's 75 million monthly users. The move is part of the tech giant's efforts to convert listeners into Apple Music subscribers as the service's market share has dropped to 25% in the US and 12% globally amid Spotify's growth.

AI is playing a growing role in nature-focused apps, allowing users to identify birds, plants and animals with unprecedented ease. Apps like Merlin Bird ID and iNaturalist use AI to analyze images and sounds, offering identification suggestions and encouraging users to explore their environments. While built-in computer vision on smartphones can identify common species, dedicated apps provide greater accuracy and foster deeper engagement with nature.

Recent trends show a pronounced shift among Hispanic consumers from traditional in-store shopping to increased use of online purchasing, pickup, and delivery options. Inflation, economic instability and immigration policy have led to a decline in in-store visits, causing retailers to adapt strategies and restore confidence in physical shopping.