TWICE SmartBrief
CEDIA Expo/CIX Growth Theme: Robust, Secure Networks Are Foundational To Home AV, Integrator Success | Best Buy reports modest sales recovery, but says tariffs are complicating its turnaround | Survey: Only 15% of social media users make purchases on the platforms
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August 28, 2025
 
 
TWICE SmartBrief
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Delivering Consistency
Delivering Consistency
Today's customers expect flawless execution, no matter where they shop. Whether it's in-store in Boise or online in Brooklyn, they want products on time, in perfect condition, and with seamless tracking. The pressure is real, and delivering that level of consistency at scale is no small task.
Behind the scenes, however, delivering that kind of consistency at a national scale is an intricate challenge. The distribution landscape has grown increasingly complex: e-commerce channels continue to expand, and physical retail isn’t going away. And every partner seems to have its own rules for packaging, labeling, and fulfillment. Meeting all those demands doesn’t come from just shipping faster or stocking more. It takes a coordinated, responsive supply chain built for scale.
 
Full Story: TWICE (8/28)
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Sales Reimagined: Delivering Real Impact
AI is changing sales. Join leaders from BCG, Salesforce, and Workday for a fireside chat on how to navigate the agentic era and reshape your sales teams for the future. Discover how to embed AI across the sales experience and lead hybrid teams of human talent augmented by digital agents. Register now to learn how to drive tangible impact and prepare your sales organization for what's next.
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Industry
 
CEDIA Expo/CIX Growth Theme: Robust, Secure Networks Are Foundational To Home AV, Integrator Success
 
CEDIA Expo/CIX Growth Theme: Robust, Secure Networks Are Foundational To Home AV, Integrator Success
Network technologies will feature prominently on the exhibit floor and on the curriculum of panels and workshops at CEDIA Expo/Commercial Integrator Expo (CIX), taking place in Denver on September 3-6, 2025.
Full Story: TWICE (8/27)
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Retail
 
Best Buy reports modest sales recovery, but says tariffs are complicating its turnaround
 
Best Buy
(Justin Sullivan/Getty Images)
Best Buy surpassed Wall Street revenue and earnings expectations for its most recent quarter on Thursday, but stuck with its full-year forecast, citing tariff uncertainty.
Full Story: CNBC (8/28)
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Survey: Only 15% of social media users make purchases on the platforms
Chain Store Age (8/27)
 
 
Three Essential Qualities Of Effective Service Leaders
Forbes (tiered subscription model) (8/27)
 
 
 
 
Featured Content
 
Sponsored Content from Netline
 
 
 
 
 
Awards
 
Future Best of Show at CEDIA Expo 2025 logo
Best Of Show Awards At CEDIA Expo 2025: Deadline Extended!
Due to high interest, we've extended our entry deadline for one week only! Submissions are open now through midnight, PST on August 29, 2025.

Enter the Best of Show Awards at CEDIA 2025 today!

It's back for 2025 -- the Best of Show awards program that celebrates the best custom installation and home entertainment technology launches at CEDIA Expo! Residential Systems, TWICE, and What Hi-Fi? will once again have judges on-site to examine each of the entries and bestow honors on the most deserving.
Full Story: TWICE (8/25)
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Announcing The Winners Of The 2025 TWICE VIP Awards!
Announcing The Winners Of The 2025 TWICE VIP Awards!
I would like to extend our congratulations to this year's winners of the TWICE VIP Awards! 2025 saw a wide range of product entries ranging from gaming laptops, outdoor TVs, and automated swimming pool vacuums to the latest TVs and major appliances.
The response to the 12th Annual TWICE VIP Awards was amazing, with over 70 entries across nearly 50 categories to vote on. One thing that makes the TWICE VIP Awards so unique is that it isn't a public vote by people who know nothing about the submissions or the industry.
No, the awards are voted on by you, the industry leaders, consumer tech retailers, and distributors who know greatness, innovation, and what makes the biggest difference in the business. Earning the respect of your peers is a hard-won accomplishment, especially in our industry, and I am proud to be a part of the 2025 TWICE VIP Awards.
Full Story: TWICE (7/22)
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Smart Home
 
WAC/AiSPIRE To Preview VENTRIX With Tunable White And Dim To Warm Tech At CEDIA
 
WAC/AiSPIRE To Preview VENTRIX With Tunable White And Dim To Warm Tech At CEDIA
AiSPIRE has announced that it will be previewing the WAC's VENTRIX System featuring a new Tunable White and Dim to Warm technologies at CEDIA Expo 2025. VENTRIX is an innovative modular linear lighting, power, and control system, and will be demonstrated in the AiSPIRE/WAC Experience Center in booth #3343 at the Colorado Convention Center in Denver, from September 4th to the 6th.
Full Story: TWICE (8/28)
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Swann's new subscription-free home security camera stays charged with just 45 minutes of sunlight per day
 
 
Kwikset's new locks point to a smarter, more open future for your front door
The Verge (8/27)
 
 
 
 
Audio News
 
Marshall is launching its first Bluetooth party speaker
 
Marshall is launching its first Bluetooth party speaker
Marshall has stepped its foot into the Bluetooth party speaker market with the Bromley 750. Known for its iconic line of amplifiers, the British manufacturer has expanded into the Bluetooth speaker and soundbar market over the last few years with a series of models. The Bromley 750 builds on the success of those models, but on a much larger scale.
Full Story: Sound & Video Contractor (8/28)
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Eversolo Play CD Edition review