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The new marketing blueprint: AI, brand trust and typography
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ETBrandEquity
Daily Morning Newsletter
Fri, Aug 29, 2025
Top Stories
AI in marketing: Superpower or super scam?
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AI is rapidly transforming marketing, offering unprecedented precision and personalisation.
The future of belief building in branding
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Advertising has shifted from building belief to reinforcing existing ones due to shrinking attention spans.
Are Calibri and Helvetica better fonts than Aptos?
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Microsoft's Aptos, formerly Bierstadt, replaced Calibri as the default font in Office applications.

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