Other things to know about
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Top Stories
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Ivy Liu
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The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers’ heads spinning.
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howdy!
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Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.
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Advertisement
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Gamers play a significant role in making household purchasing decisions. Brands can reach these influential decision-makers and increase audience engagement by capitalizing on gaming’s ability to command sustained player attention and to provide tailored interactions.
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howdy!
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A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.
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Gen Z takes a thoughtful approach to shopping, despite their reputation for short attention spans. That’s why marketers are emphasizing authenticity, transparency and value to win their interest.
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howdy!
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In ad tech, labels aren’t just cosmetic. They define how the market sees itself.
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Advertisement
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The next phase of identity is about extending investments beyond marketing to span across departments. Composability is how that happens.
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howdy!
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Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.
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howdy!
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Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.
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