What happens when the world’s most iconic glam guru teams up with America’s most legendary cheer squad? Pure magic. Charlotte Tilbury—celebrity makeup artist, beauty mogul, and the woman behind that glow—has joined forces with the Dallas Cowboys Cheerleaders, and the result is equal parts performance-proof and jaw-droppingly gorgeous.
Charlotte was drawn to the athletes (who hold the motto “often imitated but never equaled” close to their hearts), finding camaraderie in the pursuit to always innovate. Since her start, the beauty icon has set out to disrupt and transform, just as the DCC has done in the world of sport and entertainment. Now, through collaboration, Charlotte has brought her signature confidence-boosting beauty to the team on and off the field, empowering the powerhouse athletes to shine brighter than ever.
As the season officially kicks off, we sat down with Charlotte herself to talk all things makeup, motivation, and how she’s helping the DCC squad unleash their inner (and outer) sparkle.
What prompted a partnership with the Dallas Cowboys Cheerleaders?
Darling, I have always been incredibly passionate about women pursuing their dreams, feeling their most confident, and thinking limitlessly. When it comes to partnerships, I am always thinking about how to push boundaries and do the unexpected, because that is where true innovation begins. That is why I am so proud to be partnering with one of the most iconic sports franchises in the world, the Dallas Cowboys Cheerleaders, empowering these remarkable young women to break barriers within sport and beyond.
Why are they the perfect team for your brand to collaborate with?
These women are athletes at the top of their game, demonstrating dedication, excellence, and innovation in everything they do. They exude confidence, strength, and empowerment, and, just like me, they understand that makeup has the transformative power to change your energy and help you pursue your biggest and boldest dreams.
How would you describe the look you created for the Dallas Cowboys Cheerleaders?
The look I have designed for the Dallas Cowboys Cheerleaders is my America’s Sweethearts look. It’s an effortlessly polished look that the girls can trust to perform as flawlessly as they do on the field!