 Broadcast, Cable Notch First TV Viewership Gains Since April, Boosted by College Football, New School Year The categories finished with 19.1% and 22.5% of TV viewing respectively in August, per Nielsen, while streaming fell to 46.4%  Discover why entertainment executives and professionals rely on the WrapPRO platform daily for exclusive coverage, analysis, deeper reporting, and access to VIP events & screenings throughout the year. 
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