The renter journey has changed. Renters are skimming 3–4 platforms in their search for a new apartment, from review sites, to TikTok, to AI-powered search engines.
Does your marketing strategy have what it takes to reach renters where they're searching? Consider these stats:
- 91% of renters consult reviews
- 73% of renters use social media for search and discovery
- 19% of renters use AI for local searches
Download the foundational report, The New Rules of Renter Search, to find out what trends are impacting the renter journey, and what you can do about it. |