The mixtape wasn’t just music. It was emotional contraband on magnetic ribbon. A love letter disguised as tracklists. A bootlegged TED Talk before TED was born (unlike AI music slop, which feels like nothing, changes nothing).

When I was a kid, those tapes (later CDs, briefly minidiscs, RIP) were passed from sweaty palm to sweaty palm until they warped or scratched. Each one said the same thing: Someone stitched these tracks together to make you feel something.

That’s email land. We’re not slinging 90 minutes of basslines. We’re trading copy, designs, lifecycle flows, and code that on a good day doesn’t combust in some cursed inbox. We share emails like mixtapes, and it's proof that we’re discovering, that we’re creating, and that we’re weird enough to do this together.

And here’s the truth. The layouts, the subject lines, the thought-out segmentation... none of it matters unless it moves someone. What we build isn’t just for opens or clicks. It’s for connection. It’s for community. It’s for that split second when another human on the other end feels something. 

An ad from one of our partners...

Most brands promise convenience, quality, or commitment—but in a world where only 4% of consumers believe companies act with integrity, those claims fall flat. If you want brand trust and content credibility, you need proof.

This isn't your average listicle. This article dives into the "how" and "why" behind high-impact email strategies, from audience segmentation to leveraging AI for personalization. It's the kind of data-backed deep-dive that will make you rethink your entire approach.

Apple, Google, and Yahoo are letting AI override your carefully written preview text — and now, even subject lines aren’t safe. This sounds the alarm with real examples, legal implications, and a marketer’s plea: “We’ve optimized ourselves into irrelevance.” It’s the kind of shift that could gut brand voice at the inbox gate.

The European Accessibility Act (EAA) is now in force, and this article explains how it mandates accessible digital communications (including email). Great for thinking about design, inclusivity, compliance, and how this can affect deliverability and brand trust. 

Move beyond the theory: this article defines behavioral emails, highlights key latest trends, and shows real examples. Good for figuring out not just what behavioral triggers are, but how people are putting them into practice today. 

Thanks for reading and learning since you joined on 2023-11-02!

- Mike and the rest of the RGE team. (Follow us on LinkedIn!)

P.S. Here's the result of our last weird poll thingy. Remember to keep an eye out on Friday for the next poll that you can participate in to get those brownie points.

Question: What would your email spirit animal be?

A.) A loyal Gold