Digiday Daily

September 18, 2025

Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins. Here’s how ad execs are thinking about President Trump’s call to end quarterly earnings reports.

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TOP STORY

Managing Through Crisis

Ad execs hope quarterly earnings reform can ease short-termism, but it’s no silver bullet

Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins.

OTHER THINGS TO KNOW

The WorkLife Awards have previously recognized top employers including Pinterest, Audible, Vox Media and more. Explore this year’s categories and enter by September 26 to save on entries.
Join this virtual event on Sept. 24 at 1 p.m. ET as Rachelle Schuimer, digital capabilities lead at Unilever US, shares how the CPG giant is rethinking creative supply in the age of AI. Partner insights from Celtra.
Curation, with its real-time data connection and enrichment capabilities, solves signal loss challenges by directly connecting to the supply path and using a broader spectrum of identity solutions to boost addressability. Partner insights from Experian Marketing Services.

MEDIA & PLATFORMS

Member exclusive

Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition

Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.

AI Revenue Generation

Inside Bloomberg Media’s survival guide for the AI era

The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.

PARTNER INSIGHTS FROM EPSILON

Virtual event: The evolving role of AI in customer understanding

Marketers are breaking down data silos to better reach in-market and prospective customers at scale. Learn more in this virtual session on Sept. 29 at 1 p.m. ET, or watch on demand.

DIGIDAY EVENTS

Hear from leaders at Instacart, VML, Wpromote and more

Join us for three days of learning and networking at the Digiday Media Buying Summit, October 15-17 in Phoenix, and leave equipped with the knowledge, strategies and connections you need to navigate the ever-changing media buying and marketing landscape.

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The Creator Economy

How EssentiallySports' creator program benefits both sides of the equation

Over the past year, sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has paid off.

PARTNER INSIGHTS FROM ACTIVISION BLIZZARD MEDIA

How adding gaming to an omnichannel strategy improves outcomes

Gamers play a significant role in making household purchasing decisions. Brands can reach these influential decision-makers and increase audience engagement by capitalizing on gaming’s ability to command sustained player attention and to provide tailored interactions.