Ahead of the Curve and Via Azzurra debut at the Olympic Museum on 18 September 2025.
 

18 September 2025 - Following the record-breaking success of its most visited temporary exhibition to date, Fashion and Sport, the Olympic Museum returns with a dynamic double offering that celebrates innovation and Olympic heritage.

To celebrate the Milano Cortina 2026 Olympic Winter Games, the museum’s main entrance has been rebranded, setting the tone for a special trail that extends through the permanent exhibition, park and public spaces. Via Azzurra showcases the unique identity of Milano Cortina 2026 (including the official torch and mascots), while also paying tribute to Italy’s rich Olympic history and achievements.