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SEPTEMBER 18, 2025 |
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Which of the following is NOT one of the three most common conversation topics identified by the National Bureau of Economic Research (NBER) in its study of ChatGPT usage? |
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A) “Entertainment” B) “Seeking Information” C) “Practical Guidance” D) “Writing” |
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TOP STORY |
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Amazon Ads has unveiled a new agentic AI tool inside its Creative Studio, positioning it as a real-time creative partner for advertisers. |
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Through a conversational interface, brands can brainstorm ideas, generate storyboards, and produce professional-quality video and display ads in hours instead of weeks—at no extra cost.
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The tool draws on Amazon’s extensive retail insights, combining shopper signals with product pages, brand stores, and websites to craft ads designed to resonate with customers. |
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IN THE NEWS |
Marketers lack GEO skills as consumers embrace AI-generated results. The vast majority (89%) of US adults use generative AI (genAI), per a Centerfield GenAI Consumer Survey commissioned by Search Engine Land. Read online |
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Other headlines: |
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YouTube expands livestreaming with new ads and AI clips. YouTube rolled out its most expansive livestreaming update yet, aiming to keep pace with TikTok and Twitch in real-time video. Read online
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TikTok’s US future hinges on Oracle-led takeover. TikTok’s US operations may soon be spun off into a new company with majority American ownership, according to reports from The Wall Street Journal and Bloomberg. Read online | | | |
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ANALYSIS |
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Companies are beginning to feel the sting of anti-US boycotts. |
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Mall operator Simon Property Group said that traffic at malls on both the northern and southern border of the US is weaker than in other areas of the country—which is notable given that visits typically increase when the dollar is weaker.
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Sales of US spirits have plunged in Canada after several provincial governments pulled US brands from shelves to protest tariffs—bolstered by a growing “Buy Canadian” campaign. |
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