Digiday Daily

September 19, 2025

Short-term thinking can hold marketers back, but SEC changes won’t easily unpick culture of quick wins. TikTok execs, aware of the mounting unease, have started laying the groundwork to get ahead of it — or at least look like they are.

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TOP STORY

Marketing on Platforms

Even with a new U.S. TikTok deal in sight, marketers feel uneasy

A new U.S. TikTok app means starting from scratch.

OTHER THINGS TO KNOW

Eighty-one percent of marketing and technology executives said a lack of centralized oversight leads to inconsistent branding in regions. Embracing a holistic approach to content management curbs chaos and provides control. Partner insights from Contentful.
Gen Z takes a thoughtful approach to shopping, despite their reputation for short attention spans. That’s why marketers are emphasizing authenticity, transparency and value to win their interest. Partner insights from TeenVoice.
As belts tighten, the value of programmatic CTV lies in helping advertisers reach the right audiences, prove performance and optimize spending in real time — all while maintaining the premium, high-attention environment of the TV screen. Partner insights from Blockboard.

MARKETING

Member exclusive

Future of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover

For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival.

Retail Media Rewritten

How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace

Best Buy Ads held its first upfront event to pitch new ad products and creator partnerships as it vies for budget in a competitive retail media space.

PARTNER INSIGHTS FROM ADSTRA

Composability — why the future of identity infrastructure is now

Composable identity infrastructure isn’t a theoretical future. In travel and hospitality, composable identity infrastructure already connects pricing strategy with behavioral context, helping revenue teams manage elasticity and dynamic offers with greater precision.

DIGIDAY EVENTS

Last chance to take advantage of the best rate

Connect with programmatic leaders from Publicis, Vayner Media, Kinesso and more at the Digiday Programmatic Marketing Summit, December 1-3 in New Orleans. Join us for three days of learning and networking as we dive into the essential trends and strategies that programmatic specialists must embrace to thrive in this evolving landscape. Book your passes by Monday, September 22 for the lowest rate.

Learn more

MEDIA & PLATFORMS

The Creator Economy

Why The Hill credits growing engagement for its social traffic bump

After experiencing a bump in Facebook referral traffic earlier this year, The Hill’s social traffic is continuing to climb in the second half of 2025.

PARTNER INSIGHTS FROM AMAZON ADS

How brands and agencies are using local streaming TV ads to their advantage