Marketers divide TV advertising into two camps. Brand vs performance. Fame vs response. Emotion vs action.
But what if TV’s most powerful when it does both?
Join us for a webinar where Marketing Architects CEO Angela Voss and CMO Elena Jasper explain how to use TV to drive both
short- and long-term growth. You’ll hear:
Why the “brand vs performance” mindset is broken
How to design TV campaigns that drive both ROI and recognition
Real-world examples of brand + performance working together
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