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OCTOBER 2, 2025 |
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What day of the week do businesses see the most post engagement on TikTok, according to an Adobe Express survey? |
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A) Monday B) Wednesday C) Friday D) Saturday |
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TOP STORY |
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A growing number of brands outside of traditional clothing retailers are competing for attention this year: Raising Cane’s staged its own Fashion Week with looks inspired by its fast casual menu, Panera sold limited-edition insulated clutches that promise to keep your food warm, and Amtrak has recruited fashion students to design track suits. |
To promote its new NextGen Acela fleet, Amtrak invited students from New York School of Design to compete in a competition to produce “Trak Suits” in two categories: one couture look and one ready-to-wear for consumer purchase. |
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IN THE NEWS |
Spotify announces flurry of programmatic ad updates, including Amazon partnership. Spotify is also partnering with ID5 to enhance addressability for programmatic campaigns in Europe. Read online |
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Other headlines: |
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Meta will tap AI conversations to personalize ads, raising new privacy questions. This is Meta’s most aggressive attempt yet to monetize AI. Read online
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Amazon deepens NBA ties with FanDuel, AWS partnership. This will offer “dynamic betting content” like screen overlays that add game context and showcase how teams and players perform. Read online
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AI actress Tilly Norwood won’t be Hollywood’s next big star. The AI actress drew sharp critiques throughout the week after founder Eline Van der Velden said the company was seeking representation for the creation. Read online | | | |
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VIDEO INSIGHTS |
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Consumers are taking control of their shopping journeys and redefining brand engagement. Heidi Waldusky of Quad joins EMARKETER’s Arielle Feger to discuss how marketers can build trust, create cross-channel stories, and connect with Gen Z and Gen Alpha. This interview was made possible by Quad. | | |
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ANALYSIS |
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"Sometimes a brand puts out a campaign and the internet goes wild, but it's not always in the way that the brand had hoped," said our analyst Suzy Davidkhanian on a recent episode of “Behind the Numbers.” |
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For example, a recent American Eagle jeans campaign featuring Sydney Sweeney sparked controversy, with headlines like "Sydney Sweeney under fire after controversial American Eagle ad campaign" to "American Eagle stock rises after Trump praises Sydney Sweeney ad amid backlash." |
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INDUSTRY INSIGHTS |
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Fans may watch sports on TV, but they relive it—and talk about it—on TikTok. That shift opens new ways for advertisers to connect when attention is at its peak. This article was contributed by TikTok. | | |
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