Consumer Technology Association SmartBrief
Plus: $253B expected in holiday ecommerce, AI to play big role
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October 6, 2025
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
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Today's Digital Pulse
 
Microsoft said to prep free, ad-based Xbox stream
 
The Xbox logo appears on a smartphone screen, and the Microsoft logo serves as the background on a laptop computer screen in this photo illustration in Athens, Greece, on October 1, 2025. (Photo by Nikolas Kokovlis/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
Microsoft is preparing to launch a free, ad-supported version of Xbox Cloud Gaming that allows users to stream select games without a Game Pass subscription, The Verge says. The service, currently being tested internally, includes two minutes of pre-roll ads and limits sessions to one hour, up to five hours a month, sources say.
Full Story: The Verge (10/3)
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Smart Home
 
TCL turns waste into green home tech
TCL's NXTVision TVs feature an eco-friendly material called ECORA, made from upcycled plastic and ceramic waste, along with remote controls made from recycled tea leaves. The company plans to expand the use of ECORA across more products in 2026, including air conditioning units.
Full Story: Forbes (tiered subscription model) (10/3)
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Report: Lower costs add a bright spot to OLED manufacturing
Notebookcheck (Austria) (10/6)
 
 
Fire TV stick rebrand expected in the name of clarity
The Verge (10/3)
 
 
AI upgrades could make smart homes more intuitive
The Wall Street Journal (10/3)
 
Share Your Insights: Survey on Innovation in the Fashion Industry
What are the biggest challenges facing the fashion industry today—from supply chain disruptions to production hurdles and market entry barriers, we are exploring how technologies like AI and cloud solutions are driving innovation. Take a few minutes to complete our survey and enter for a chance to win a $50 Amazon gift card!
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Gaming
 
AI, VR tools can help build children's empathy
 
Asian child girl enjoy metaverse entertainment with wearable vr headset.
(Krongkaew/Getty Images)
Scientist Ekaterina Muravevskaia developed a virtual reality-based empathy game that uses AI to allow it to adapt to individual children's emotional states. AI systems can adjust the game in real time -- offering supportive prompts, scaling emotional intensity or introducing more complex scenarios as needed -- and allows children to practice empathy in a controlled environment.
Full Story: The Conversation (10/2)
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Opinion: Slow and low-key game titles can pack a surprising punch
PC Magazine (10/5)
 
 
GPD Win handheld powers up mega play with Strix Halo chip
The Verge (10/6)
 
 
GTA 6 gears up to hit the streets in 2026
Polygon (10/3)
 
The Future of Retail: What's Coming in 2026
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Tech News
 
United 1st airline to offer updated Apple Wallet boarding pass
United Airlines is the first airline to support the updated boarding pass features in Apple Wallet, which include real-time flight updates, airport maps and the ability to share flight information with friends and family. The features, part of iOS 26, enhance the digital customer experience, building on United's previous digital innovations such as the ConnectionSaver tool and real-time weather data.
Full Story: Paddle Your Own Kanoo (10/6)
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OpenAI, Jony Ive screenless gadget may face launch delays
Engadget (10/6)