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The discontent among content creators
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ETBrandEquity
Daily Morning Newsletter
Tue, Oct 7, 2025
Top Stories
Content owners and the cost of selling tomorrow today
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For years, Indian content creators have opted for quick cash by selling their rich libraries for minimal upfront..
Marketing Matters: Mahindra's this campaign discovered a culture truth
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Mahindra's 2025 Women's Day campaign used modern technology to weave stories of every woman.
The Fallacy of Creative Aspiration
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People define creativity as a skill or a result. Some engage in arts, others state a lack of tools.
Marketing
Festive Season ad spendsImpact Beyond the Checkout: DG+ Fest 2025
Legacy two-wheeler giants ride ahead in India's electric race
D2C startups in big FMCG bag, but still shy of gains
Festive cheer for India Inc: Households splurge on upgrades, go premium
Smartphone loan defaults surge amid push for premium upgrades
From fake weddings to coffee raves: How Indians are seeking new, immersive ways to have fun
Festive drive hits a roadblock as carmakers struggle to deliver amid truck, magnet shortage
Fashion Inc drapes IP protection to cut fakes down to size
The 2,10,000 crore 'sober curious' reckoning
Bonjour Les Amis! L'Oreal, Pernod Ricard top executives in India this week amid slowdown
Why are Indian watches behind the times?
The 2,10,000 crore question: Is India's 'sober curious' boom just a premium play?
Global knight, local fight: How KKR built a brand that speaks every fan's language
Learnings from David Aaker: Find and employ branded energizers
Revisiting brand Chandigarh on Le Corbusier's birthday
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