Dear Industry Leader, Ever wondered what makes customers come back to a brand? It’s not just a product, a price, or even a promise. It’s the experience, those tiny, seamless, delightful moments that make every interaction feel effortless. In today’s crowded marketplace, Customer Experience (CX) is no longer a nice-to-have; it’s your strongest competitive edge. Presenting  The ET CX+ Awards 2025 , powered by ET Brand Equity , celebrates the visionaries, teams, and brands that transform ordinary interactions into extraordinary customer journeys. From refining service flows to crafting digital experiences that captivate at every touchpoint, this is where true customer brilliance takes center stage. Eligibility: Open to all initiatives and campaigns executed for the Indian market between January 1, 2024 – July 31, 2025. Campaigns that began earlier are also eligible if their primary execution and measurable impact occurred within this timeframe. Key Deadlines: Regular Fee: 15th October 2025 Late Fee: 4th November 2025   Because the best brands don’t just create products, they create moments that matter. Warm regards, Team ET CX+ Awards 2025 NOMINATE NOW If you do not want to receive this mailer, you can from our mailing list. ETBRANDEQUITY.com (Times Center), FC - 6, Film City, Sector 16A, Noida - 201301, Uttar Pradesh, India     
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Dear Industry Leader,

Ever wondered what makes customers come back to a brand? It’s not just a product, a price, or even a promise. It’s the experience, those tiny, seamless, delightful moments that make every interaction feel effortless.

In today’s crowded marketplace, Customer Experience (CX) is no longer a nice-to-have; it’s your strongest competitive edge.

Presenting  The ET CX+ Awards 2025 , powered by ET Brand Equity , celebrates the visionaries, teams, and brands that transform ordinary interactions into extraordinary customer journeys. From refining service flows to crafting digital experiences that captivate at every touchpoint, this is where true customer brilliance takes center stage.

Eligibility:

  • Open to all initiatives and campaigns executed for the Indian market between January 1, 2024 – July 31, 2025.
  • Campaigns that began earlier are also eligible if their primary execution and measurable impact occurred within this timeframe.

Key Deadlines:

  • Regular Fee: 15th October 2025
  • Late Fee: 4th November 2025
     

Because the best brands don’t just create products, they create moments that matter.

Warm regards,
Team ET CX+ Awards 2025

NOMINATE NOW
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