How to set expectations, share results and grow from there

For a lot of social pros, building an influencer marketing program presents a bit of a chicken and egg problem: You need results to get results. But if you use the right tactics and follow tested frameworks, you can absolutely make it to the other side—where your ambitious ideas get buy-in, fast.

If you’re feeling the squeeze, check out Sprout’s latest toolkit. With 2026 fast approaching, it does some critical legwork for you, including:

• ROI guidance and internal comms strategies
• Helpful grounding in recent industry data
• Streamlined contracts and budgets, so you can focus on execution

Get the toolkit