The Financial Times is inviting NAIFA members to receive free digital access to its full-day conference, Guiding Generations: The Future of Estate Planning, presented by FT Live and Financial Advisor IQ in partnership with Trust & Will, taking place October 23, 2025, in New York and online. NAIFA is a supporting partner. 

For Matthew Crocker, founder of Crocker Financial LLC in Kent, Ohio, the financial services profession is more than a career—it’s a calling.

Matthew’s journey began in college, when a risk management class first opened his eyes to the world of insurance. Years later, that spark turned into a profession, inspired in part by personal experience. “Having had to rely on the GoFundMe method for a family member, I wanted to make sure others didn’t need to feel the same shame I did,” he shared. “This industry gives me the opportunity to make a visible difference in people’s lives, and that’s what attracted me most.”