Oct. 7, 2025
| Today’s news and insights for marketing leaders
At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.
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Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.
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The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.
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Holiday 2025 has new rules. See what will really move the needle this peak season.
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The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.
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Marketing remains a priority for CPG brands even amid economic pressures. Learn how Coca-Cola leverages generative AI and how legacy brands can crack the social-first marketing code in this Trendline.
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