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According to Deloitte’s latest CFO Signals report, CFOs are becoming slightly more confident—especially about their own companies—but in North America they’re feeling more pessimistic about the economy in general.

The quarterly report takes the pulse of how CFOs feel about the key issues facing them, including the economy, risk and capital markets. This quarter, CFOs’ confidence has a score of 5.7 out of 10. It’s a slight bump from the last quarter’s 5.4 score, but still in the typical range. Only 19% of those in North America say their own regional economy is good now, but a third say they believe it will be better in a year. 

However, CFOs feel great about their own prospects. A total of 90% say they are more optimistic now about their company’s financial future, compared to the last three months. Only 4% are less optimistic. Over the next 12 months, companies are projecting an average of 4.2% annual growth in both earnings and revenue.

Optimism aside, 65% of CFOs say that now is not a good time to take risks. Half of them ranked the biggest external risks as inflation, cybersecurity and interest rates, with the economy close behind as a top external risk. Internally, about half of CFOs ranked talent—inability to hire or retain the right people, or a lack of skills with existing employees—and efficiency and productivity as their top risks.

This survey shows that big question marks that dominated the financial picture for companies—largely what will happen with tariffs—are no longer such looming unknowns. CFOs are still proceeding with caution, but many are confident they can move forward. However, the specter of what might happen in the larger economy looms large.

The CFO’s job is a prime position of handling finance and strategy, but it isn’t necessarily the top rung of the career ladder. Pratik Khowala, executive vice president and global head of transfer solutions for Mastercard—essentially the CEO of Mastercard Move—has held a variety of roles at the finance giant, including two CFO positions. I spoke with him about his career path there. An excerpt from our conversation is later in this newsletter.

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Until next time.

Megan Poinski Staff Writer, C-Suite Newsletters

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In todays CFO newsletter:
  • First Up: As the federal government shutdown continues, jobs data from other sources isn’t promising
  • Notable News: This holiday, consumers are likely to keep on spending, but using AI and influencers to research purchases
  • Off The Ledger: To keep climbing the career ladder, CFOs must be strategic business partners
ECONOMIC INDICATORS
Today, the government shutdown turns a week old, and there is no sign it will be over soon.  Monday night Senate votes on bills to reopen the government under current spending levels and to reopen the government and restore cuts to healthcare funding made by President Donald Trump and Congressional Republicans both failed to win the 60 votes needed to prevent a filibuster. Trump has refused most negotiations with Democrats in the lead-up and duration of the shutdown. On Monday, the AP reported he made comments that appeared to show openness to negotiations, but quickly reinforced his earlier talking point: He’ll talk with Democrats about healthcare funding only after they vote to reopen the government.

The shutdown means that many government departments deemed non-essential are closed, so the Bureau of Labor Statistics did not put out its expected September jobs report last Friday. However, writes Forbes senior contributor Teresa Ghilarducci, the report was not necessary to show that the labor market is weakening. Federal indicators pointed to a cooling job market in August, and statistics collected by other sources aren’t getting better. In September, the private sector lost 32,000 jobs, the most since March 2023, according to a report from ADP. This is well below the Dow Jones consensus prediction of 45,000 jobs added. Data from LinkedIn shows an increase of some 55,000 in nonfarm payrolls, although job postings on the site declined from August to September, according to a post from LinkedIn Head of Economics, Americas Kory Kantenga.

As technology, strict immigration enforcement and tariffs have changed the picture of what America’s workforce needs, last week the Labor Department pledged $86 million in workforce training grants to prepare people for some of these jobs, potentially making the job market easier for some to navigate. However, as Forbes senior contributor Jason Wingard points out, the grants were announced last Tuesday—the day before the federal government shutdown—and are in limbo until the shutdown ends.

TAXES
The IRS still doesn’t have a full-time commissioner, but as of this week it has a CEO. Treasury Secretary Scott Bessent announced on Monday that Social Security Administration Commissioner Frank Bisignano will hold the newly created position. Forbes’ Kelly Phillips Erb writes that the IRS CEO will report directly to Bessent, managing the organization and overseeing day-to-day operations at the IRS. It’s not quite the job of the IRS commissioner: the traditional head of that agency, who needs Senate confirmation. The IRS commissioner is responsible for establishing and interpreting tax administration policies, developing strategic goals and objectives for IRS management and operations, and planning, directing and controlling IRS policies, programs and performance.

Bisignano, who was confirmed as Social Security Administration commissioner in May, already has a pretty big government job. Before being tapped for government service, he was CEO of First Data and president and CEO of Fiserv. It’s not clear how one person will divide his time between both jobs—especially because they’re two of the largest and most finance-dominated agencies in the government. As the shutdown continues, there’s not much for Bisignano to oversee at either agency, but presumably things will get busier in the coming months.

Due to the shutdown and other Trump Administration actions dominating the news, there wasn’t much reaction to the appointment yet this week. Erb reported on a statement from Tax Law Center Deputy Director Mike Kaercher saying, “Managing the IRS is a full-time job. Having one person run two major agencies makes it even harder for the IRS to prepare for the next filing season and implement recent changes in tax law.” Karcher also wrote that, “Putting the same person in charge of both the IRS and SSA creates a conflict of interest when SSA wants access to legally protected taxpayer data.” 

It’s also not known when Trump will nominate the next full-time IRS commissioner. Former Congressman Billy Long was Trump’s pick to run the department—which traditionally is administered by a confirmed nominee who serves a set term that continues through presidential transitions. Long was confirmed as IRS commissioner in June, but fired from the post in August, less than two months later.

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NOTABLE NEWS
While consumers believe the economy may be in a precarious position, Adobe projects that they’re still primed to spend money online this holiday season. In its annual shopping forecast, Adobe predicts $253.4 billion in e-commerce sales, up 5.3% compared with last year, writes Forbes senior contributor Joan Verdon. Lead analyst for Adobe Digital Insights Vivek Pandya said that this year shows the “resilient” online consumer.

“You have consumers who’ve dealt with a lot of economic volatility by way of where prices have been, or expectations around prices,” and they are “reacting to a much different digital economy, in terms of the journeys they can take now,” Pandya told Verdon in an interview.

The consumer journey, especially in the current economic uncertainty, is expected to be paved with advice from a variety of sources. Generative AI is expected to become an important player in consumers’ shopping discovery, with AI-directed site traffic expected to increase 520% this year. Adobe expects the most traffic will come in the 10 days before Thanksgiving, helping consumers get a fuller picture of different options and price and value propositions. Social media-directed traffic to shopping sites is also expected to increase 51% as more consumers pay attention to influencers’ recommendations or follow advertisements that appear in their social feeds. 

Mastercard Executive Vice President and Global Head of Transfer Services Pratik Khowala.   Mastercard
OFF THE LEDGER
How To Use CFO Jobs As A Springboard To Other Leadership Roles
In more than 15 years at Mastercard, Pratik Khowala has held a variety of roles, including CFO of two separate business segments: the Middle East and Africa geographic region, and leading the financial arm of consumer payments, commercial and new payment flows. He’s also had high-ranking positions in the financial planning and analysis business arm. Since January, he’s been an executive vice president and global head of transfer solutions—essentially the CEO of the Mastercard Move global money transfer business.

I spoke with Khowala about his career and how his CFO jobs have prepared him for other positions in Mastercard’s business. This conversation has been edited for length, clarity and continuity.

In your time at Mastercard, you’ve had two separate CFO roles. Tell me about those roles, where you moved in between, and why you decided to take the job leading Mastercard Move.

Khowala: I go back to the theme of wanting to challenge myself. I want to do new things, different things to grow myself. I started in the Middle East and Africa as the CFO. The region was very small for the company, but that gave me an ability to build the business for Mastercard. Finance was always the focus area, but it gave me an ability to see customers, build a strategy and drive impact to make that region meaningful. I really feel proud of the four or five years that I spent. We were able to quadruple the revenue in that region. 

After that, I moved to corporate FP&A. I had the micro view of running a region and customer insights, but then the company needed me to bring all of that to the strategic vision, bring the micro and macro together so that we can get a better impact for the customer. 

There is a lot of buzz around artificial intelligence, machine learning, how gen AI can transform the work. When I was in corporate FP&A seven, eight years ago, we implemented machine learning to do our budgeting and forecast. It was a huge success from two perspectives. It drove the thought leadership for the finance community—not just for the company, but many other companies. It’s something people believed can only be done on spreadsheets. No, machines can do it much better. It did give an efficiency gain, but I think the bigger gain was taking over the subjectivity that we inject in the process of budgeting. It required a huge culture change in the company to adopt that.

I had done micro work. I had done global thought leadership work. Okay, what next? We looked at this business unit which manages two-third of companies’ revenue, the innovation app where everything new and different that we want to do is in this space. The company needed somebody who could start thinking differently, but who could carry the ship the way it is sailing. While we are moving, how do we pivot and change? We were taking an enormous number of bets, but we were not commercializing as fast as we should have. With my background, with all the business outcomes that I was focused on driving, I took on that role. 

One proof point I feel really proud of [was] when my boss comes and tells me, ‘Pratik, I don’t want to talk to you about business, I don’t want to talk to you about finance. Can you run this business for me?’ I had several instances as CFO for consumer and commercial payment where my boss asked me to go and fix a business problem for him rather than just a finance problem. That’s the career journey I had before I found a completely new role running a business line, which I am managing as a CEO. 

What kinds of things specifically from the CFO roles have you brought with you to run Mastercard Move that have helped you be more successful? 

Most CFOs have certain skill sets, which I would say generally that functions [they] are able to develop. CFOs are very disciplined, they’re structured, and they’re execution focused. 

Those three skill sets you will generally find in most CFOs, but over time there are three other distinctive skills which I have been able to build because of the way I approach my career and driving impact. One: deeper understanding of business. I think there are times when CFOs don’t look at it; they get stuck into their numbers. Second: making decisions. Making a delayed decision is as bad as making no decision. How do you make fast and effective decisions? And third: embrace technology. [Like] how we used machine learning when we were doing my FP&A duty. 

Those three I developed as a distinctive skill as I was doing my 25 years of finance. So I brought those into the business, and then I started looking at what my customer needs. Combining the customer needs with all the skills that I have developed helped me to prioritize better [and] have a clear communication of our priority to our employees, senior management and customers to win their trust that we can execute. I think it’s a combination of what I learned versus what I'm learning, and combining those to drive impact.

What advice would you have to CFOs or aspiring CFOs about taking their career beyond the CFO position?

The CFO function is becoming more and more critical for any organization. I don’t think any organization now sees CFOs and the accounting department [as the ones] which will just churn the number in gear. They have to become strategic business partners, not in words, but in reality.

My real success was when my business lead asked me to solve a business problem and not a finance problem. I think we as CFOs should start aiming to get there. 

There are things which I have focused on, and I would advise my peers to [do the same]. Own your career. Nobody’s going to help you build your career. Be courageous, take risks. Second, be outcome driven. Don’t ever think, ‘This is my job and I have done my job.’ If one does their job but the results are not there, then your job is not help. [Your job should] drive outcomes for all stakeholders, but it also gives us a real good learning opportunity. 

Embrace technology. Don’t get stuck up into what you have been doing for the last 30 years or what other CFOs have been doing for 30 years. There are better and much more effective ways to do things. As much as people do budget every year, they do forecast every month, does that add any value? You need to move from that and do something different. So embrace technology and think outside the box. 

Fourth, and most important for me, is build trust. Build trust with each one of your stakeholders, whether it be business partners, customers [or] your employees, because building trust will enable you to lean on a team which can outlive you and carry the work that you started. 

All CFOs are many times hesitant to take a risk on their career and on the business. There is a simple philosophy: For every reward, you have to take risk. You have to manage that risk effectively to get the return that comes with your career [and] your business. Typically, CFOs get stuck up into the control mindset and they start avoiding risk. And when you avoid risk, you avoid risk on your career and the business. 

As a philosophy, I believe each one of us in the finance function should embrace everything. And that helps you to earn trust of the business. I see that, and I advise my CFO now every single day: you have to do this. He’s the most trusted partner for me for everything. I go to him first.

Comings + Goings
  • Shipping and logistics company FedEx Freight hired Marshall Witt as its senior vice president and chief financial officer, effective October 15. Witt returns to the company from TD SYNNEX, where he spent 12 years as CFO.
  • Information management solutions firm OpenText appointed Steve Rai as executive vice president and chief financial officer, effective October 6. Rai most recently worked as CFO at BlackBerry, and has also held senior finance roles at PMC-Sierra and PricewaterhouseCoopers.
  • Discount retailer Five Below selected Daniel Sullivan to be its next chief financial officer, effective October 6. Sullivan most recently worked as executive vice president and chief operating officer at Edgewell Personal Care, and as CFO for Party City and Ahold USA prior to that.
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