TikTok is making a push to win over more U.S. creators.

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Tuesday, October 7, 2025

ZoomInfo

Unlocking Market Expansion: 7 Key Steps to Drive Growth with Strong Data

Still chasing leads who moved companies months ago?

Top marketing teams use real-time GTM Intelligence to find buyers before they buy. Real buying signals, verified contacts, AI insights.

Get the 7-step framework to drive qualified leads and prove pipeline impact faster.

Social Media Today

TikTok Ups Subscription Revenue Share for US Creators

TikTok is making a push to win over more U.S. creators.

Marketing Week

Business leader confidence, CMOs scaling AI, influencer gifting: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.Source

Search Engine Roundtable

Daily Search Forum Recap: October 6, 2025

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Google Tests AI Generated Search Snippet Descriptions

Google was previously testing placing AI-generated snippet summaries below each search result snippet. Now, Google is testing replacing the search result snippet's description with its own AI-generated description.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Adweek

The NBA Is a Slam Dunk for NBCU: Ads Nearly Sold Out, Around 170 Partners

NBCU is sold out of its marquee NBA spots, with categories including auto, finance, QSR, entertainment, and retail.

Marketing Dive

Beyond Black Friday: Maximizing holiday performance through affiliate marketing

Holiday 2025 won’t be decided by a single tentpole or a coupon code. Shoppers are discovering differently and moving from inspiration to purchase …

Marketing Week

Marketoonist on going off-course

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist hereSource

Marketing Dive

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

CMSWire

How Intelligent Digital Analytics Powers Exceptional Customer Experiences

Effective customer experiences get a boost with the right digital analytics.Continue reading...

Adweek

American Express Launches Ad Business in Growing Commerce Media Race

The Amex Ads platform formalizes its pitch to advertisers.

ClearVoice

Cultural Intelligence and Growth Audiences: The Future of Marketing Strategy

Consumer demographics are shifting in the U.S., giving rise to new growth audiences, or potential consumers who may be interested in your brand but have not yet become committed customers.

EVENTS & LIVE TRAINING