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Tuesday, October 7, 2025

ZoomInfo

Unlocking Market Expansion: 7 Key Steps to Drive Growth with Strong Data

Still chasing leads who moved companies months ago?

Top marketing teams use real-time GTM Intelligence to find buyers before they buy. Real buying signals, verified contacts, AI insights.

Get the 7-step framework to drive qualified leads and prove pipeline impact faster.

Marketing Week

Business leader confidence, CMOs scaling AI, influencer gifting: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.Source

Marketing Week

Three B2B marketers on the pros and cons of ‘business-to-human’ framing

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing.Source

Social Media Today

TikTok Ups Subscription Revenue Share for US Creators

TikTok is making a push to win over more U.S. creators.

Marketing Tech

Advertisers in APAC are moving beyond Google and Meta

Advertisers have long directed most of their mobile ad budgets to Google and Meta, but that dominance is starting to face new pressures as mobile users spend more time in independent apps.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Marketing Dive

American Express debuts ad network boasting contextual targeting prowess

Tumi, which piloted Amex Ads, saw return on ad spend 30% higher than its targets while reaching more Gen Z and millennial customers.

Digiday

Advertising Week Briefing: AWNY distills the industry’s existential drift

For many of the 20,000-plus attending AWNY, this year feels like Q4’s ceremonial kickoff — and pulse check.

CMSWire

How Intelligent Digital Analytics Powers Exceptional Customer Experiences

Effective customer experiences get a boost with the right digital analytics.Continue reading...

Adweek

Building Authentic Marketing in Baby Tech With Owlet’s Elizabeth Teran

How the brand survived FDA challenges and scaled globally—without influencers.

Hubspot

How to migrate marketing automation workflows from legacy CRMs: A guide for B2B SaaS companies

When B2B SaaS companies decide to migrate from legacy CRM systems, one of their biggest concerns isn‘t just moving data—it’s ensuring their existing marketing automation workflows continue running without interruption.

Search Engine Roundtable

Programming Note: Offline For Sukkot On Tuesday & Wednesday

This is a programming note that Tuesday and Wednesday are Sukkot and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 7th and October 8th.

Search Engine Roundtable

Bing Places New Dashboard Rolling Out

As we reported earlier, Microsoft said a new Bing Places update is coming soon. Well, now it is rolling out to businesses in Bing Places for Business.

EVENTS & LIVE TRAINING