Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing.Source

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Tuesday, October 7, 2025

ZoomInfo

Unlocking Market Expansion: 7 Key Steps to Drive Growth with Strong Data

Still chasing leads who moved companies months ago?

Top marketing teams use real-time GTM Intelligence to find buyers before they buy. Real buying signals, verified contacts, AI insights.

Get the 7-step framework to drive qualified leads and prove pipeline impact faster.

Marketing Week

Three B2B marketers on the pros and cons of ‘business-to-human’ framing

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing.Source

Marketing Week

Business leader confidence, CMOs scaling AI, influencer gifting: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.Source

Search Engine Roundtable

Daily Search Forum Recap: October 6, 2025

Here is a recap of what happened in the search forums today...

Marketing Dive

Inside CeraVe’s social-first partnership with the NBA

The L’Oréal-owned brand will promote the alliance, which includes experiential and digital activations, with a social-based teaser phase.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

CMSWire

How Intelligent Digital Analytics Powers Exceptional Customer Experiences

Effective customer experiences get a boost with the right digital analytics.Continue reading...

Adweek

Paramount’s New Ad Offering Looks to ‘Fix’ Streaming Advertising

Paramount Streaming Fixed Units give advertisers prime placements.

Adweek

The NBA Is a Slam Dunk for NBCU: Ads Nearly Sold Out, Around 170 Partners

NBCU is sold out of its marquee NBA spots, with categories including auto, finance, QSR, entertainment, and retail.

Search Engine Roundtable

Google Reveals Dates For Call Ads Going Away

A year ago, we learned that Google would transition from Google call ads, call-only ads, to using call assets within responsive search ads (RSAs) but we didn't know the dates. Now, Google said this will happen in two phases: February 2026 and February 2027.

Digiday

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.

Social Media Today

TikTok Adds Assistance for Shopping Ads in Partner Program

Additional assistance for your shop ads on TikTok.

Marketing Dive

Huge expands AI creative capabilities with Both&Yes acquisition

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

EVENTS & LIVE TRAINING