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Tuesday, October 7, 2025

ZoomInfo

Unlocking Market Expansion: 7 Key Steps to Drive Growth with Strong Data

Still chasing leads who moved companies months ago?

Top marketing teams use real-time GTM Intelligence to find buyers before they buy. Real buying signals, verified contacts, AI insights.

Get the 7-step framework to drive qualified leads and prove pipeline impact faster.

Marketing Week

Business leader confidence, CMOs scaling AI, influencer gifting: 5 interesting stats to start your week

We arm you with all the numbers you need to tackle the week ahead.Source

Marketing Week

Three B2B marketers on the pros and cons of ‘business-to-human’ framing

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing.Source

Search Engine Roundtable

Daily Search Forum Recap: October 6, 2025

Here is a recap of what happened in the search forums today...

Search Engine Roundtable

Microsoft Advertising Ad Grant Program To Be Shut Down

Microsoft will be shutting down its Microsoft Advertising Ads for Social Impact ad grant program. It will officially be discontinued in December 2025.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Social Media Today

Meta May Be Forced To Offer Default Chronological Timelines

A Dutch court has ruled that Meta needs to offer users more control over in-app experiences.

Social Media Today

Threads Makes It Easier To Hide Unwanted Post Replies

An easier way to limit the reach of unwanted post responses.

Marketing Dive

Huge expands AI creative capabilities with Both&Yes acquisition

Agencies are preparing for a world in which generative AI-powered experiences are expected to play a dominant role.

Seth Godin Marketing

The grid

We talk about networks but we are rarely clear about what we mean. A specific sort of network is the grid, and even that idea is complicated by two competing meanings. There’s the benign and powerful grid of peer-to-peer connection.

Digiday

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.

Digiday

AI personas promise speed, but safeguards are needed to avoid leading marketers astray

Lavazza is using AI audience personas to drive its media strategy. The tech shouldn't be trusted totally, agency execs warn.

Adweek

Duolingo Is Building an In-House Adtech Platform

Duolingo called ads from DSP partners as “low brow,” saying they clash with the premium experience it builds for users

EVENTS & LIVE TRAINING