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The rising presence of content creators at this year’s Advertising Week New York represents an evolution in how creators are engaging with advertisers. Instead of simply attending or participating in panels as invited speakers, creators are hosting brand activations and directly paying Advertising Week to put on sessions that they led and organized.
And for marketers, OpenAI isn’t just shipping new tools, it’s redrawing the boundaries of how creative works – and marketing itself – gets made. What OpenAI just announced at the company’s first developer conference in two years earlier this week was a distilled version of that. For marketers that’s both thrilling and disorienting.
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