Dear Reader,

As the world’s largest agency networks integrate Gen AI into their creative workflows, the writing on the wall is clear — AI-powered marketing agencies are the future. With shrinking budgets and exploding content demands, CMOs are learning to do more with less. The agency of tomorrow may not just have copywriters and art directors but ‘AI artists’ trained to blend machine precision with human imagination.

Marketing Agency of the Future

The line between technology and creativity has officially blurred. With the launch of Blueverse CraftStudio, LTI Mindtree is betting on a future where marketing doesn’t just use AI — it’s built on it. Designed for the modern enterprise, the AI-powered studio promises to reimagine how content is created, personalised and scaled.

Read more here.

Why you should care: Marketing’s next big leap isn’t automation — it’s augmentation.

The MarTech Glossary: CDP Explained

Customer Data Platforms (CDPs) were born to fix what marketers couldn’t — fragmented data. A decade later, they’ve become the beating heart of the marketing stack, enabling privacy-first, post-cookie engagement.

Read more here.

Why you should care: In 2025, every campaign that feels personal starts with clean, unified data.

The MarTech Blueprint to Serve India’s Diverse Customer Base

At the MarTech+ Summit, Bandhan Bank’s Ratan Kumar Kesh revealed how the bank uses its C.O.R.E framework — Context, Omni-channel, Relevance and Empathy — to personalise engagement across India’s varied customer base.

Read more here.

Why you should care: Diversity isn’t a challenge — it’s an algorithm waiting to be solved with data and empathy.

Stories You Might Have Missed

‘Several fake videos of mine’: Nirmala Sitharaman flags deepfake threat, warns of AI’s darker side

OpenAI creates more headache for Apple and Google; launches its own version of App Store

India Inc’s GenAI gambit

India’s creative sector poised for growth with AI and technology, says Sanjay Jaju

Over to You

If AI could take one marketing task off your plate today, what would you choose — content creation, analytics or campaign optimisation?

Tell us on LinkedIn @ETBrandEquity.

Stay tuned for the next edition of MarTech+ Newsletter, rolling out every Wednesday.

— Team ETBrandEquity

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