Reinventing the Post-Admission Process

After a student is admitted to a college, applicants weigh their options and institutions make their final pitches. What happens next helps determine which colleges hit their enrollment and revenue goals — and which ones don’t.

Over the years, this crucial final phase of the admissions cycle has become more complicated — and more fraught with uncertainty — for students and colleges alike.

Reinventing the Post-Admission Playbook, a report by The Chronicle’s Eric Hoover, will help you understand how colleges are adjusting their post-admission playbooks. With this report, you’ll gain a better understanding of how colleges can successfully navigate the critical final phases of the admissions process.

Readers will learn about:

• The many causes of the leaky enrollment pipeline, which is resulting in declining yield rates and accelerating summer melt.

• How enrollment leaders are reinventing campus visits and rethinking engagement to foster a greater sense of belonging among admittees.

• How colleges are bringing fresh perspective to long-held practices that may unintentionally undermine their goals

• The ways some leaders are using technology to create a more-personalized experience.