Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron...

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Wednesday, October 8, 2025

Marketing Week

Dyson and the importance of being transparent about your efforts

Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker's new book, Hacking the Human Mind.Source

Marketing Week

Ebay on why the brand is ‘so much more’ than its marketing

As competitors emerge "left, right and centre", Ebay is uniting its global markets and focusing on value to reach a new generation.Source

CMSWire

Qualtrics to Buy Press Ganey Forsta for $6.75 Billion

Deal is among the biggest in the CX software space; Qualtrics confirms and calls it a win for AI-powered experience management.Continue reading...

Search Engine Roundtable

Bing Testing Updated Copilot Product Search Box

Microsoft is testing a new and updated layout for its Copilot product box/section within the Bing search results. It looks like they just swap the answer and product listing sections from one side to the other.

Digiday

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Digiday

Nielsen enhances its cross-platform offering with attention metrics from Adelaide

Adelaide’s AU attention metric is being folded into Nielsen ONE to help customers get closer to determining outcomes — the measurement rallying cry of 2025.

Buffer

Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?

A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.

Adweek

The Meme Lord of Adland

In this episode, you’ll hear from the creator of the Instagram meme account Digital_chadvertising about how he went from private joke to the industry’s digital water cooler.