October 8, 2025  |  SIGN UP

Michael Bürgi
SENIOR EDITOR, MEDIA BUYING AND PLANNING

As a picture emerges of just how much AI is impacting the entire world – very much including the marketing and media worlds – it's appropriate to ask when enough guardrails will be put into place to ensure the tech doesn't take over, as many dystopian books and movies have posited. To see headline after headline crow about the trillions (!) of dollars being dealt to empower the current AI giants is both exciting and terrifying. 

Meantime, the agency world is trying to put the right steps forward, not only by investing heavily in AI to improve and streamline its functionality, but also to guide clients on how to deal with the changes in consumer habits brought on by AI. This week's Media Buying Briefing (below) spells out one such effort to adapt to a zero-click search present and future by Omnicom Media Group. 

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MEMBER EXCLUSIVE

Media Buying Briefing: AI’s impact on search forces agencies to rewrite the marketing script

Zero-click search and generative search optimization (GEO) are the new battle cries of the media planning and buying world, all because generative AI has upended search behaviors as we’ve known them the last 20 years.

THE CREATOR ECONOMY

CTV players hope importing social assets can lower brands’ barrier to entry

LG Ad Solutions is rolling out a tool that repurposes paid social and influencer ads for its TV inventory. Will the tactic catch on? 

PARTNER INSIGHTS FROM WIDEORBIT

How publishers are refining strategies and maximizing ROI

Eighty percent of consumers are more likely to purchase from a brand that provides personalized experiences, according to a Salesforce survey. By adopting an integrated cross-platform ad tech solution, publishers can identify trends, uncover opportunities and refine targeting strategies to improve ad performance and maximize ROI.

THE PROGRAMMATIC MARKETER

How The Trade Desk faces growing challenges amid rising competition

The Trade Desk faces rising competition and market pressures as rivals like Amazon and Google advance. 

A MESSAGE FROM MARIGOLD

Report: The tools and tactics driving audience growth and loyalty for publishers

From email strategies and personalization tools to cross-channel experiences and retention campaigns, publishers are experimenting with new ways to build and monetize their audiences. As the market evolves, so do the tactics, technologies and teams driving results. However, challenges also proliferate. This report offers insights into the strategies publishers are using to drive revenue growth. 

Read the report

MEMBER EXCLUSIVE

Digiday Media Agency Report 2025: How clients are experimenting and spending — from AI to tariffs

Digiday’s 2025 Media Agency Report examines the current and future state of media agencies, from the perspective of total client spending and spending by media channel. It also delves into the impact of agentic AI on the agency landscape.

MARKETING ON PLATFORMS

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

Microsoft is the latest in a string of partnerships that Amazon has announced recently.

PARTNER INSIGHTS FROM ADSTRA

How composability remedies fragmentation in identity infrastructure

Marketing is the center of excellence for identity within most organizations. It’s often the only department where person-level resolution is operationalized at scale. Meanwhile, the rest of the business works with fragmented, often outdated approaches to understanding the customer. Composability remedies that fragmentation and aligns enterprise teams. 

PARTNER INSIGHTS FROM CONTENTFUL

Why marketers are taking a holistic approach to content management

The digital landscape is overflowing with content, creating significant challenges for brands aiming to effectively deliver personalized customer experiences. Balancing brand consistency with local market nuances can help marketers build a cohesive content strategy that enhances customer value.

PARTNER INSIGHTS FROM ADSTRA