Snapchat's looking to showcase the potential of its latest ad placement.

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Wednesday, October 8, 2025

Social Media Today

Snapchat Highlights the Opportunities of Sponsored Snaps

Social Media Today

YouTube Announces Third-Party Activation Partners To Support Advertisers

Providers have specific areas of expertise, including data-backed ad buying and placement processes, AI-powered targeting and more.

Adweek

ADWEEK’s 2025 Brand Genius Winners Are Rewriting the Marketing Playbook

The people making the brand moves rocking the marketing world.

Digiday

Advertising Week Briefing: Marketers have a lot to worry about in the face of AI-induced shifts

Here's what happened on the first day of Advertising Week New York — where a record-breaking number of attendees aired grievances.

Marketing Week

Ebay on why the brand is ‘so much more’ than its marketing

As competitors emerge "left, right and centre", Ebay is uniting its global markets and focusing on value to reach a new generation.Source

ON-DEMAND TRAINING

American Marketing Association

Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI.

American Marketing Association

Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

Adweek

Paramount Announces Bari Weiss as CBS News’ New Editor-in-Chief

Weiss will report to David Ellison, CEO of Paramount Skydance.

Marketing Dive

From keyword to dialogue: How Hyundai optimizes for AI-driven search

The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.

Marketing Dive

Why brands should stand firm on their values despite the fear of backlash

Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.

Digiday

With Microsoft in tow, Amazon’s DSP tightens its grip on the open web

Microsoft is the latest in a string of partnerships that Amazon has announced recently.

Marketing Week

Dyson and the importance of being transparent about your efforts

Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker's new book, Hacking the Human Mind.Source

SEMrush Blog

Reddit Marketing: How to Do It Right (+ 7 Tips to Get Results)

Learn how to successfully do Reddit marketing for your business—without seeming spammy.

CMSWire

Qualtrics to Buy Press Ganey Forsta for $6.75 Billion

Deal is among the biggest in the CX software space; Qualtrics confirms and calls it a win for AI-powered experience management.Continue reading...

EVENTS & LIVE TRAINING

American Marketing Association

How to Start, Grow & Scale Your Freelance Business

Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.