Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron...
Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron...
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Wednesday, October 8, 2025
 
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Marketing Week
Dyson and the importance of being transparent about your efforts
Our behavioural science columnist Richard Shotton shares an extract from his and MichaelAaron Flicker's new book, Hacking the Human Mind.Source
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Marketing Week
Ebay on why the brand is ‘so much more’ than its marketing
As competitors emerge "left, right and centre", Ebay is uniting its global markets and focusing on value to reach a new generation.Source
 
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Marketing Dive
From keyword to dialogue: How Hyundai optimizes for AI-driven search
The shift from keyword search to prompt driven-search is opening up new opportunities for brands, according to Greg Johns of Canvas Worldwide.
 
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Adweek
Human Security’s New Tool Can Detect Bot Traffic on a Page in Real Time
Unlike traditional approaches to identifying invalid traffic before or after campaigns run, Human’s new solution works in real-time on the page level to pinpoint bot activity.
 
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Social Media Today
Instagram Launches Friend Map in India, Adds Location Sharing Provisions
The platform has taken steps to address user concerns regarding oversharing.
 
ON-DEMAND TRAINING
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American Marketing Association
Streamline Your Content Planning Strategy

Review the fundamentals of content planning and learn how to develop comprehensive content plans aligned with business goals and objectives using traditional and new tools, such as AI. 

 
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American Marketing Association
Data-Driven Decision-Making for Marketers

Identify and interpret critical aspects of data in a strategic direction to help your organization.

 
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Click Funnels
6 Automated Funnel Myths That Are Killing Your Conversions
 
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Buffer
Buffer vs. Hootsuite: Which Social Media Management Tool is Right For You?
A deep dive into the differences between Buffer and Hootsuite, including pricing, features, and who each social media tool might be the best fit for.
 
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Marketing Dive
Why brands should stand firm on their values despite the fear of backlash
Executives discussed the importance of brand values in growing loyalty and the future of inclusive strategies during Advertising Week New York.
 
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Search Engine Roundtable
Bug: Double Publisher Name On Google Discover
Google had a bug in Google Discover that showed the publisher's name and logo twice on a story. The publisher's name showed once at the top and once at the bottom of the article card in the Google Discover feed.
 
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Chief Marketer
Not If, But When: Data Breaches Threaten Brand Trust
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
 
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Search Engine Roundtable
Google Ask AI Mode Anything Explore Carousel
Google Search is testing a new carousel to promote AI Mode named "Ask AI Mode anything." It gives you ideas on how to "Explore" new or related topics in AI Mode.
 
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Social Media Today
Meta Is Shutting off Political Ads in the EU This Week
Meta says that it cannot comply with incoming regulations on political ads in the region.
 
EVENTS & LIVE TRAINING
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American Marketing Association
How to Start, Grow & Scale Your Freelance Business

Whether you’re looking to land your first client, price your services correctly, or establish the right business foundation, this workshop will give you a step-by-step approach to success.